A sales funnel mirrors the path your prospects take to become a customer. All leads begin at the top of the funnel. They move down the funnel as they learn more about your business and its offerings. There could be hundreds of touchpoints and interactions that take...
Marketing has always been about connecting with your audience in the right place and at the right time. That’s why brands are redirecting their ad spend drive from TV, radio, and/or print to digital. Your prospects no longer want your brand to buy their attention —...
Most consumers visiting your website aren’t ready to engage – let alone become paying customers. The stages in your sales funnel represent opportunities to reach out to and nurture your leads. Successful ad campaigns depend on solidly built sales funnel stages. This...
Want to leverage the power of the largest search engine in the world? Enter Google. Drawing prospective clients to your products or services online requires a clear articulation of what you are about, who your target audience may be, and how they search for what they...
There’s nothing worse than being the last one at the holiday party and finding out all the good food and drink is gone. And all you’re left with is Uncle Steve’s questionable eggnog and Aunt Margaret’s stale cookies. No different is the feeling of arriving to the...
Social Media Ads Along the Sales Funnel There’s a misconception when it comes to creating an online presence: “If you build it, they will come.” They certainly will not. The same rings true for social media advertising. Creating a beautiful ad and launching it on...
