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CONTENT MARKETING

BUILD YOUR REPUTATION

ENGAGE CUSTOMERS WITH VALUABLE CONTENT

STAY RELEVANT ONLINE

Content is King

and always will be.

Yes, it’s cliché, and over-said, and kind of annoying to hear at this point. But it’s true, specifically when you think about the customer buying journey in today’s always-connected world. Content marketing has everything to do with the success of a brand. Statistics show that about 80% of the customer’s buying journey – from idea to purchase – is done online to learn more about the idea (i.e. wine weekend in Napa), evaluate different options, compare companies to deliver the desired outcome and finally get in touch with the selected provider or purchase online. During this 80% of the online journey, it is all about the content and first impressions (i.e. your website) that you created or someone else wrote about you (i.e. a review and your response).

“What helps people, helps business.”

Leo Burnett

Regardless of where people are in the buying cycle, they are looking for information – they want answers and to build trust with the company and their products/services to fulfill the purpose in the best possible way. Whether comparing product features or looking to solve a specific challenge,  the goal is to answer those questions in a way that educates and inspires action. Content marketing that speaks to your customers will help you retain them. Content strategy tactics such as blog marketing can go a long way.

A Recipe for Content Marketing Success

Content marketing has given small businesses the opportunity to become their own publishers. Creating and distributing valuable, relevant, and consistent content (i.e. via blog marketing or social media marketing) forms an online marketing strategy designed to attract and retain loyal customers.

To do this, a workable content marketing plan is crucial – here are 5 key ingredients for achieving success with content marketing.

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1. Identify and Understand Your Audience

Before you write a word, you need to know who you are writing for. Start your content strategy by identifying your target audience and using buyer personas to enable you to understand and directly speak to the challenges that your ideal customer faces. That’s where you come in – to help them solve those challenges.

2. What, Where, How

With an understanding of who your content is addressing, you can now start brainstorming ideas. Determine the most appropriate writing styles, content formats, and identify the best place to post your content for maximum impact. This could be via blog marketing, social media marketing, press releases, etc.

3. Quality Matters Most

It’s the quality of your content that will determine how much it is viewed, shared, commented on and whether it is positioned at the top of search engine results, so focus on producing quality over quantity. Content marketing with purpose speaks volumes to customers.

4. Stay Organized

Planning, producing and publishing a steady flow of valuable and relevant content needs to be organized. A content calendar will enable you to coordinate your publishing schedule, manage your team of contributors and meet deadlines. Tie in SEO when you utilize blog marketing and publish new content each month.

5. Review, Measure, Improve

Proving the effectiveness of content marketing can sometimes seem elusive – the key is to determine your objectives, establish your key metrics and then measure engagement. Use the data to learn what works best and how to make improvements on your content strategy.

Content Creation can be challenging.

WSI offers Content Creation Services

We understand that the creation of good, engaging content isn’t easy and takes time. We offer content creation services for:

Webpages

 

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Blogs, Articles, Press Releases for SEO

 

Social Media Posts

 

e-Books, e-Brochures

 

Email Campaigns

 

Advertising Campaigns

 

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Video Marketing

 

Think of content marketing as a cousin of marketing automation. The components are the same and the goal is to solidify your business’ reputation in your market. To execute an effective content strategy, identify your buyer personas and their specific needs and create the content that is valuable to your audience. Your content can then boost your SEO strategies, educate your target audience, engage with your customers, and secure your spot as the leading authority in your market. These are the elements that not only shape your online reputation, but they all play a part in generating more leads and eventually revenue. Draw people in with blog marketing, lead them to your website, and gain brand awareness. The positive online customer experience you provide through your content, could very well be the deciding factor of whether a prospect chooses to make a purchase. So not only could you see a jump in online traffic, but in profits as well!

Over the last two decades, we have learned how to cost-effectively leverage content to quickly out-perform your competitors. It is in strategic areas like content marketing that experience makes the world of difference. WSI belongs to the largest content creation network and we have access to professional writers, photographers and video producers with strong backgrounds in a large variety of businesses and industries.

If you would like to position yourself as an expert and increase your sphere of influence by launching an effective content marketing plan for your business, contact our Napa WSI office today.

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