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Marketing Analytics

The Way to Understanding the ROI of Marketing Activities

This is important. Businesses need insights and data beyond website performance – they need to understand how their marketing strategies and tactics impact the entire customer journey at the various conversions points throughout the sales funnel. In a recent survey, 46 percent of marketers acknowledged that proving the Return on Investment (ROI) of their marketing activities was one of the greatest challenges they faced in the boardroom.

Without full-stack analytics you are virtually guaranteed to miss critical insights and opportunities for improved marketing performance.

Using full-stack digital marketing analytics provides a powerful set of capabilities that compare cross-platform performance (e.g. social media, website, blogging and email marketing etc.) helping clients determine the true ROI and impact of their marketing activities. This approach also allows us to diagnose deficiencies in marketing channels so we can adjust tactics to better align with the broader marketing strategy and objectives.

Our web analytics solutions offers your business its own all-seeing crystal ball. As odd as that may sound, WSI believes it’s a digital solution that is an absolute must, no matter what kind of business you have. The online data captured can – and will – help you discover the kind of details that could very well transform your entire marketing strategy.

Web Analytics
Web Analytics

Online metrics let you remove the blinders that often comes with traditional marketing. Through web analytics, you could capture everything about your campaigns, online traffic and even information about your audience. WSI’s approach to analytics operates on the belief that where your customers go, your analytics should follow. Our solutions will give you a full customer picture across websites, social sites, videos, ads, and even mobile devices.

The video below outlines 5 approaches to improve your sales using Marketing Analysis:


 To learn more, contact our Napa online experts at (707) 681-5096 or click here
Take full advantage of your Digital Strategies with WSI.