SEARCH ENGINE OPTIMIZATION

What’s the point of a beautiful website if it can’t be found?

CLIMB THE RANKS

Step 1: Build a great website.
Step 2: Be found online.

Over 90% of searchers do not go beyond page 1 of search results.

Being found in online searches is critical for every business to attract new leads and eventually win new clients. Google handles about 100 billion searches every month or 2.3 million searches every second. Online search has become an integral part of everyone’s daily life as a consumer or business person looking for information and comparing products or services. Not showing up on search engines can seriously limit the ability for most businesses to grow and find new prospects. On top, over 90% of searchers are not going beyond page 1 of the search result pages and about 50% not going beyond the first 3 positions of page 1.

It’s why an SEO company is a must when it comes to launching your business forward. A calculated Search Engine Optimization campaign can bring you to top search positions and can help you to maintain these positions.

Should I Choose a Local or Nationwide Campaign?

The answer depends on where your customers are coming from.

Local Search Engine Optimization Service

Local SEO is an effective way to promote a business’ products and services to local customers at the exact time they’re looking for them. This comprises of different strategies to get your website ranking on search engines like Google and Bing.  Our local SEO services are comprised of very targeted online marketing approaches that allow businesses to be found on search engines and other digital marketing platforms so potential customers can find your products or services.
Key Elements of Local Search Optimization

Website ‘localization’

‘Localizing’ your website means including your city, county or region name naturally throughout your site. For businesses with several locations, this could involve creating separate pages for individual locations and other local content strategies, like getting involved with local/community events and featuring articles/information about them on the site.

Citation Building

Ensure your site features on citation sites and online business directories. Not only will this help customers find your business, but featuring your company’s name, address and phone number on citation sites and extra information on business directories will help improve your search rankings.

Claiming your Google My Business listing

Claiming your Google My Business page is a important step towards helping your business display on important Google services, such as Local Search, Maps and Google+ pages. Google My Business and Bing Places for Business should always be the first online directory you take ownership of.

Managing reviews and ratings

Genuine, honest reviews are critical both for showcasing the quality of your service and for sending signals to search engines that your site and service are trusted and useful. The amount of reviews you receive, the overall quality of the reviews and the authority of the review sites themselves are all important factors for local search rankings.

Getting quality backlinks

Naturally obtained backlinks from well-regarded websites helps search engines recognize your site as a trusted source of information. Links from local newspapers, bloggers and business associations, as well as citations, can all help improve your search visibility. Our SEO company creates links to tell search engines that you matter.

National SEO Services

National search engine optimization is a marketing practice that revolves around your website and the SEO marketing methods rely on the relevancy of the content. It involves the process of optimizing your website using various keywords. The competition for traffic with national SEO is extremely high as traffic is coming from so many different places in the world. National campaigns may or may not have the addition of a geographical component.
Key Elements of National Search Optimization
  • Research for Primary and Secondary
  • Keyword Phrases
  • Content is King
  • Social Media Signals
  • Getting quality Backlinks

PRICING

LOCAL SEO PACKAGES

Monthly SEO Service Pricing

Features

One-Time Setup During Initial Month:

  • Keyword & Competitive Research
  • 5 SEO Optimized Pages
  • Website Performance Optimization & Clean Up Technical Issues (might require additional budget)
  • Google Analytics & Search Console Setup
  • Schema Optimization & Open Graph Tag Creation
  • XML Sitemap & Robots.txt Creation
  • Setup Shared Online Content Calendar
  • Google & Bing Business Pages Setup

Monthly:

  • Monthly site-audit check and correction of technical issues
  • Ongoing backlink profile assessment and elimination of toxic links
  • Creation of 1 blog per month
  • Monthly publishing of 1 blog to website
  • 4 directory submissions per month
  • 4 social bookmarking submissions per month
  • Local Citations
  • Monthly SEO analytics & ranking & site health report
  • Report via email

Features

One-Time Setup During Initial Month:

  • Keyword & Competitive Research
  • 10 SEO Optimized Pages
  • Website Performance Optimization & Clean Up Technical Issues (might require additional budget)
  • Google Analytics & Search Console Setup
  • Schema Optimization & Open Graph Tag Creation
  • XML Sitemap & Robots.txt Creation
  • Google & Bing Business Pages Setup
  • Optimization of Facebook & Twitter Profiles
  • Setup of Local List Management Service
  • Setup Competitor Rank Tracking

Monthly:

  • Bi-weekly site-audit check and correction of technical issues
  • Ongoing backlink profile assessment and elimination of toxic links
  • Creation of 2 content pieces per month (blog, webpage)
  • Creation of 1 hero blog per quarter
  • Monthly publishing of content pieces to website & social media (Facebook & Twitter)
  • 10 directory submissions per month
  • 10 social bookmarking submissions per month
  • Local citations
  • Ongoing local list management
  • Monthly SEO analytics & ranking report
  • Monthly SEO site health & backlink report
  • Quarterly competitive visibility & ranking report
  • Report via email & call optional

Features

One-Time Setup During Initial Month:

  • Keyword & Competitive Research
  • 20 SEO Optimized Pages
  • Website Performance Optimization & Clean Up Technical Issues (might require additional budget)
  • Google Analytics & Search Console Setup
  • Schema Optimization & Open Graph Tag Creation
  • XML Sitemap & Robots.txt Creation
  • Google & Bing Business Pages Setup
  • Setup Shared Online Content Calendar
  • Setup Local List Management Service
  • Setup Competitor Rank Tracking an Social Listening
  • Heatmap Setup
  • Setup Website Chat

Monthly:

  • Weekly site-audit check and correction of technical issues
  • Ongoing backlink profile assessment and elimination of toxic links
  • Creation of 3 content pieces per month (blog, article, webpage)
  • Creation of 1 hero blog per quarter
  • Monthly publishing of content pieces to website & social media
  • 20 directory submissions per month
  • 30 social bookmarking submissions per month
  • Local citations
  • Ongoing local list management
  • Detailed & customized monthly SEO analytics, conversion & ranking report
  • Monthly SEO site health & backlink report
  • Monthly competitive ranking & social media report
  • Monthly heatmap report & conversion optimization recommendations
  • Monthly detailed report & progress review meeting

PRICING

National SEO PACKAGES

Monthly SEO Service Pricing

Features

One-Time Setup During Initial Month

  • Keyword & Competitive Research
  • 15 SEO Optimized Pages
  • Website Performance Optimization & Clean Up Technical Issues (might require additional budget)
  • Google Analytics & Search Console Setup
  • Schema Optimization & Open Graph Tag Creation
  • XML Sitemap & Robots.txt Creation
  • Google & Bing Business Pages Setup/Optimization
  • Setup Shared Online Content Calendar
  • Optimization of Social Media Profiles
  • Setup Competitor Rank Tracking

Monthly:

  • Bi-weekly site-audit check and correction of technical issues
  • Ongoing backlink profile assessment and elimination of toxic links
  • Creation of 3 content pieces (blogs, articles, webpages) per month
  • Creation of 1 hero blog per quarter
  • Publishing of content pieces on website & social media profiles
  • 15 directory submissions per month
  • 20 social bookmarking submissions per month
  • Monthly SEO analytics, conversion & ranking report
  • Monthly site health & backlink report
  • Monthly competitive visibility & ranking report
  • Monthly detailed report & progress review meeting

 

Features

One-Time Setup During Initial Month:

  • Keyword & Competitive Research
  • 30 SEO Optimized Pages
  • Website Performance Optimization & Clean Up Technical Issues (might require additional budget)
  • Google Analytics & Search Console Setup
  • Schema Optimization & Open Graph Tag Creation
  • XML Sitemap & Robots.txt Creation
  • Google & Bing Business Pages Setup/Optimization
  • Setup Shared Online Content Calendar
  • Setup Competitor Rank Tracking and Social Listening
  • Heatmap Setup
  • Setup Website Chat
  • Setup Online Dashboard

Monthly:

  • Weekly site-audit check and correction of technical issues
  • Ongoing backlink profile assessment and elimination of toxic links
  • Creation of 6 content pieces (blogs, articles, webpages) per month
  • Creation of 2 hero blogs per quarter
  • Publishing of content pieces on website & social media profiles
  • 30 directory submissions per month
  • 40 social bookmarking submissions per month
  • Monthly SEO analytics, conversion & ranking report
  • Monthly SEO site health & backlink report
  • Monthly heatmap reporting & conversion optimization recommendations
  • Monthly competitive ranking, visibility & social listening report
  • Access to online dashboard with key performance parameters (KPI)

 

Features

One-Time Setup During Initial Month:

  • Keyword & Competitive Research
  • 40 SEO Optimized Pages
  • Website Performance Optimization & Clean Up Technical Issues (might require additional budget)
  • Google Analytics & Search Console Setup
  • Schema Optimization & Open Graph Tag Creation
  • XML Sitemap & Robots.txt Creation
  • Google & Bing Business Pages Setup/Optimization
  • Setup Shared Online Content Calendar
  • Setup Competitor Rank Tracking and Social Listening
  • Setup Heatmap
  • Setup Website Chat
  • Setup Online Dashboard

Monthly:

  • Weekly site-audit check and correction of technical issues
  • Ongoing backlink profile assessment and elimination of toxic links
  • Creation of 8 content pieces (blogs, articles, webpages) per month
  • Creation of 2 hero blogs per quarter
  • Publishing of content pieces on website & social media profiles
  • 45 directory submissions per month
  • 60 social bookmarking submissions per month
  • Monthly SEO analytics, conversion & ranking report
  • Monthly SEO site health & backlink report
  • Monthly heatmap reporting & conversion optimization recommendations
  • Monthly competitive ranking, visibility & social media report
  • Monthly competitive reputation report
  • Monthly detailed report & progress review meeting
  • Access to online dashboard with key performance parameters (KPI)

 

Search Engine Optimization is a complex and potentially long process that involves many facets of a company’s online presence, like mobile responsive website, always fresh and up-to date website content, frequent publication of blogs, articles and press releasessocial media sharing and building external links coming to your website. SEO services like these take time, so it doesn’t hurt to dedicate the work to an experienced SEO company.

Over the years, Google and other search engines have invested billions of dollars to enhance the user experience ensuring that people find relevant information during their searches. You can’t afford to get SEO marketing wrong as it can quickly have an exponentially negative impact on your business. If an SEO company promises your business first page Google rankings in a few weeks, our advice is to run away – fast. With Google updating their search algorithm roughly 500-600 times per year, agencies can’t outsmart or ‘beat’ the algorithm. If Google suspects you’re trying to ‘cheat’ the system, your punishment could be digital death – like Al Capone, they will make you disappear.

STRATEGIC CAMPAIGN

Our Process

Our SEO company has successfully managed hundreds of SEO campaigns to support our clients’ businesses. We create compelling content and uniquely refined strategies that can help your organization achieve high visibility online. Our SEO services are flexible to accommodate search algorithms, so as times change, our methods improve and your business reaps the benefits.

WSI’s approach to search engine optimization is simple: adapt to the current digital environment. Major search engines, like Google, have time and time again transformed the playing field in order to improve the user experience. And if your business wants to stay competitive, you just have no choice but to learn the rules and continue to enhance your strategies. Adopting an adaptive mindset and deploying innovative SEO strategies are the only way you stand a chance as dominating the coveted top spot on any search engine results page.

Our SEO marketing methodology involves accuracy, timeliness, and a stead ear-to-the ground principle to ensure we employ only the best and latest industry practices and proven formula. Understand the components of the key SEO services and find out why businesses choose our SEO company.

Keyword Research

We delve into your marketplace & pinpoint the keywords your customers use in search queries. This ensures your content attracts qualified visitors & builds high traffic.

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Comprehensive Competitive Analysis

Using data analysis tools to analyze your competitors’ campaigns, we learn the value of their SEO work to build a strategy that competes. We’ll show you which strategies work & which don’t.

Website Optimization

We ensure web crawlers pick out high value content with ease. We’ll make updates to ensure the site operates flawlessly on mobile, guaranteeing the site is correctly indexed on Google, Bing & Yahoo.

Building Domain Authority

A high strength domain can help keep your site at the top of search rankings over the long-term. We build a strategy that links high value web sources back to your site to build robust domain authority for your business.
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Content Strategy

Compelling content is the cornerstone to successful SEO campaigns. Our experienced content creation team will craft high quality blogs & articles to help your business become a thought leader in the industry.

Social Media

An ever-more relevant element of SEO campaigns. We build the reputation of your brand by driving content across various social media platforms. This helps create signals search engines use to rank organizations for their website & content quality.

Measurement & Analysis

We keep a close eye on all campaign data in real-time. As the top Internet marketing company, we notice the trends & modify your campaigns based on latest reports. It’s how we ensure your business is always moving forward & reaching out to new prospects across your marketplace!

Get In Touch

Contact Us
First
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+1 707 927 5139

[email protected]

477 Devlin Road, Ste 104
Napa, CA 94558