A sales funnel mirrors the path your prospects take to become a customer. All leads begin at the top of the funnel. They move down the funnel as they learn more about your business and its offerings. There could be hundreds of touchpoints and interactions that take...
Social media marketing became ever more critical during the pandemic, with social media managers seeing increasing ROI on their investments. In 2022, social media is set to continue playing an essential role in driving customers. Herein is an overview of key trends...
Today, an effective social media marketing strategy can benefit both small and big brands. 80% of consumers are more likely to consider solutions from brands they follow on social media channels. Brand awareness is a top priority for marketers, and a social media...
The various social media platforms are no longer just forums for individuals to communicate and share their life experiences and photographs. These are also essential tools for businesses to engage and boost sales in various ways. Social media offers a vital avenue...
No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader. Customers now expect that your business has a presence in the social media space to share not just the product but the culture around your...
