Holiday Marketing Strategies

Holiday Marketing Strategies

For small businesses, the holidays have already arrived. Elevated holiday spending is the perfect opportunity to attract new customers, increase overall sales, and even make up for any dips in revenue your business may have experienced earlier in the year. That said,...
Moving to Google Analytics 4 (GA4)

Moving to Google Analytics 4 (GA4)

In today’s metrics landscape, businesses need to overcome new challenges to understand their customers across touchpoints all while prioritizing user privacy. Google Analytics is one of the most widely used web analytics tools. It helps you understand how visitors to...
Is Email Marketing Still Relevant in 2022?

Is Email Marketing Still Relevant in 2022?

With the rapid rise in internet and social media access, it’s logical to wonder if email remains relevant. So, is it? Absolutely! According to Statista, the number of emails used for communication worldwide has shot up since 2017. For instance, 2021 saw about 319.6...
Branding Strategies

Branding Strategies

Every company knows that products and services are not the only factors influencing a loyal customer base. To keep your clients satisfied, you must also create a positive brand. Branding, if done right, can serve as a marketing tool that will not only influence...