— DIGITAL MARKETING & AI BLOG
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Website Redesign and Refresh: A Smart Investment for Your Business
When was the last time you looked at your website—not just glanced at it, but really looked? If...
Award-Winning Digital Marketing: WSI Next Gen Marketing Takes Home Top Honors
WSI Next Gen Marketing is passionate about crafting exceptional digital experiences that drive...
Celebrating a Decade of Success: WSI Next Gen Marketing’s 10-Year Journey
2024 marks the ten-year anniversary of WSI Next Gen Marketing, a digital marketing agency based in...
Holiday Marketing Strategies
For small businesses, the holidays have already arrived. Elevated holiday spending is the perfect...
Moving to Google Analytics 4 (GA4)
In today’s metrics landscape, businesses need to overcome new challenges to understand their...
A Guide: Digital Marketing to GenZ for Internet Marketing Agencies
Traditional marketing tricks become obsolete when it comes to marketing to GenZ. But why is this...
Branding Strategies
Every company knows that products and services are not the only factors influencing a loyal...
Successful Social Media Marketing along the Sales Funnel – Building Brand Awareness & Trust Plus Tailored Ads
A sales funnel mirrors the path your prospects take to become a customer. All leads begin at the...
Lead Generation Services Along the Buying Journey
Marketing has always been about connecting with your audience in the right place and at the right...
Impact of SEO on Buying Cycle
Search engine optimization is important for the success of any business online. At a fundamental...
19 Years Young, Powering 43% Of All Websites – The Success of WordPress
Nearly half the web is built on WordPress. That’s an incredible feat. More bloggers,...
What is Mobile SEO?
The future is mobile. And the future is now. Smartphones have become the center of modern life....
Conversion Rate Optimization Strategies
Conversion rate optimization (CRO) enables you to extract more value from the website visitors you...
Back to Basics: Conversion Rate Optimization
Conversion rate optimization (CRO) is important for any business online. It’s the practice of...
Digital Advertising Tactics Along the Sales Funnel
Most consumers visiting your website aren’t ready to engage – let alone become paying customers....
An SEO Specialist’s On-Page SEO Checklist
What’s the best place to hide a dead body? Page 2 of Google results. While this is an old joke, it...
“Show me your colors & I’ll tell you who you are” – Selecting the Right Website Colors to Connect with Your Target Audience
Color choice is a crucial component of web design that many businesses overlook. It helps define...
All’s Fair in Love and SEO: Ranking in 2022
The SEO domain is unpredictable, much like the thousands of algorithm updates that Google launches...
New Year, New Website? The Importance of a Website Update in 2022 for Your Business
As 2022 kicks in, new business goals dominate the forefront of your resolutions. Now is a great...
Elevate Your Brand with Professional Social Media Marketing Execution
Today, an effective social media marketing strategy can benefit both small and big brands. 80% of...
Why SEO Is a Key Lead Generation Tactic for Long-term Sustainable Business Growth
You don’t have to be a billion-dollar established brand to squeeze valuable market share away from...
3 Tips to Boost Your Online Sales This Black Friday
Black Friday is around the corner. This year shoppers will flock online and in-store to take...
The 3 Google Core Web Vitals & How to Improve Them
Search engines use complicated algorithms to determine rankings for each web search. Besides...
An Overview of Facebook Advertising
Social media marketing has grown and evolved significantly in recent years. Facebook, now combined...
Which is Best for Your Business: Facebook vs. LinkedIn?
The various social media platforms are no longer just forums for individuals to communicate and...
A Deep Dive into Google Ads
Want to leverage the power of the largest search engine in the world? Enter Google. Drawing...
Keyword Research Creates the Foundation for a Successful SEO Campaign
Internet searches begin with a series of typed words or phrases that the searchers use to describe...
Why Professional Social Media Marketing is Essential for your Brand
No matter what industry your business is in, social media offers the opportunity to establish your...
Case Study: Impact of Long-Term SEO on Tour & Destination Websites
Developing a beautiful and engaging customer-converting website requires extensive experience and...
Creating a Holistic Holiday Marketing Plan with a Digital Marketing Agency
There’s nothing worse than being the last one at the holiday party and finding out all the good...