WEB DESIGN & DEVELOPMENT

Like all good marketing materials, a website has a particular audience in mind, and is written to cater to them. Research is crucial here. The better a company understands its audience, their desires, and their pain points, the better their website will be able to engage its audience. Web design is focused on creating the right experience for your customers.

Money spent on a website isn’t a simple cost; it’s an investment which will ideally pay off throughout the life cycle of every customer. Your website will be an integral part of a customer’s experience from first touch to post-sale.  So budget accordingly.

Think of your website as a hub, the end destination for all your digital outreach methods. Each page has a purpose and the web design should be geared towards conversion. Create a full digital marketing plan that includes elements such as digital advertising, social media, and email marketing so that you see how each area connects to your website.

If a company has laid plenty of groundwork in the first three steps, designing the website will be relatively easy.  The look and feel of the website are dictated by the audience and purpose. And a gorgeous web design never hurt anybody. This is where a WSI web developer comes in.

Testing is crucial, but many companies skimp on it.  The more different setups you test your site on, the better.  Be especially certain to test a wide variety of mobile devices.  Mobile browsing is now more common than desktop browsing!

Capitalize on your new website launch!  Plan social media and even offline media campaigns to build up to it.  Keep the excitement high in the first weeks after launch, to ensure a steady stream of new visitors.

No website is ever truly finished.  Continue tracking response rates, visitation numbers, and lead generation so that you can tweak the website. This website analysis is what guarantees increasing ROI on your investment going forward.