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Digital Solutions

DIGITAL ADVERTISING
 

BE FOUND

REACH YOUR TARGET AUDIENCE WITH DIGITAL ADS

MAKE YOUR MESSAGE HEARD

A Well-Managed Advertising Campaign to Generate Leads

Reaching the Target Audience

Who do you want to reach? Research and dive into:

  • Keyword use
  • Preferred websites, blogs and social media channels
  • Outside interests
  • Demographics including age, gender, location, income

Advertising On The Right Outlets

Go where your customers are. We identify the devices (mobile vs. desktop) and channels:

Websites, blogs, news sites, social media networks, mobile applications

Which are most likely visited by qualified leads and make those the top priority.

Campaign Tracking

Online ads backed by a data-gathering system capable of tracking where the leads are coming from & how many of them convert. From YouTube videos, to pay-per-click ads, to email offers, or social media, you can track every ad and every customer response.
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Utilizing Split (A/B) Testing

Randomly display one of two different ads to each visitor. Quickly gauge which approaches and messaging are most effective. By tracking the response rates to each competing ad, you learn which your customers prefer.
An efficiently-managed digital advertising campaign has been proven to drive leads and increase sales, but only if the money is well-spent.

WSI can help you find your best options, identifying key markets and investing in scientifically-backed advertising methods. With so many potential outlets and methods of generating online leads, how does a company know which ones to embrace?

Watch this video with 5 steps to increase leads and sales with digital advertising:

Types of Advertising

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Paid Search Advertising

With Paid Search Advertising or Pay-per-Click Advertising (PPC) we can directly address people who are looking on search engines for your products or services and immediately connect them with your business. Knowing the intent of someone searching the Internet, you have an opportunity to provide the exact information they need to influence a decision. For example, if someone types the search phrase “price of an iPhone” into a search engine, we have a good sense of what their expectations are in terms of content and intent.

Paid Search or Pay per Click Advertising is undeniably the quickest route for driving your website to the first page of Google or other search engines. By utilizing for example AdWords from Google, PPC can get you on the fast track to higher rankings, more clicks, and improved conversions at a fixed cost. In other words, you are only paying for each visitor who arrives at your site after clicking on a paid search ad. What many don’t realize, however, is that paid search advertising also has the power to underscore your entire digital strategy around branding, competitor analysis and SEO!

Paid Search Advertising allows companies to instantly switch lead generation (or sales) on or off while providing granular control over marketing performance. This becomes increasingly important when you provide time-sensitive offers like event promotion or restaurant promotions.

Thanks to advances in marketing technology, we now have the ability to target your customers on multiple dimensions from time, device and location to previous search behavior. Leveraging Paid Search Advertising gives you instant access to your ideal customers.

Enjoy the video with “7 Key Elements for Pay Per Click Advertising Success”

Display Advertising & Remarketing

Display Advertising and Remarketing are Your Secret Weapons

With both advertising tactics you can easily and strategically place effective banner advertising throughout your customer’s sales journey. Smart Display and Remarketing Advertising influences consumer behavior and decisions.

The goal for display and remarketing solutions is to keep your brand top of mind. A brand name, logo and even the official colors, can do promotional wonders. Display advertising in particular, allows you to reach millions of people in a matter of days by displaying your ads on leading websites and social media sites.

Re-marketing on the other hand, works well for longer buying cycles. This technology allows you to ensure your ad is getting viewed by prospects who have already shown interest in your business, keeping your brand top of mind, and giving them the last nudge they need to make a buying decision.

Our display and remarketing solutions focus on this power behind meta-messaging, which not only attracts new customers, but can also produce a loyal following. Display ads offer you a new billboard that – through the magic of remarketing – can trail the prospects who’ve already shown interest in your product/service!

Demand Side Platforms (DSPs) are the platforms used by Advertisers to set their campaigns and buy ads.

Demand Side Platforms (DSPs) have revolutionized how digital marketers access and leverage the Real-Time Bidding (RTB) in the display advertising ecosystems. We can now effectively reach your customers anywhere on any platform, efficiently and cost-effectively – following them around the web. We can target them with the appropriate messaging based on real-time criterion, from geo-targeting (where they are), their search history to the device they are using (e.g. mobile).

DSPs provide a new level of cross channel analytics never seen before, giving companies the intelligence they need to monitor performance while achieving their business growth objectives. Using our WSI DSP to manage your display advertising will help scale your marketing activities and deliver exponential results across the Internet.

Social Media Advertising

Social network advertising, also social media targeting,  describes a very popular and effective forms of advertising online  on  social media networks like Facebook, Instagram and other networks. With social media advertising  the advertisers can take advantage of the users’ demographic, behavioral and socio-psychographic (interests, habits, attitudes, emotions, and preferences) information and target their ads appropriately to the selected target group.

7 Steps to Achieve Better Performing Social Media Advertising Results

Step 1: Define the goal of your Social Media advertising strategy

Step 2: Select the right social media channels to reach your audiences

Step 3: Finding the right audience on the selected social channels

Step 4: Creation of engaging ads and right mix with organic content

Step 5: Define the funnel for users arriving from your ads

Step 6: Continuously optimize your social bidding strategy

Step 7: Test, test, test – refresh and test everything

 

A Complete Set of Advertising Services

Audience Research

Understand your target audience – demographics, behavior and interests. Be there at the right moment.

Digital Ad Creation

Highly converting banner ads in different sizes to fit most available advertising inventory on all devices.

Campaign Setup

Setup of campaigns on ad platforms based on agreed campaign strategy and allocated ad budget.

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Campaign Management

Ongoing optimization of campaign performance based on data analysis and agreed KPIs.

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Reporting

Dashboard access, monthly report with campaign performance and recommendations.

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