REACH YOUR TARGET AUDIENCE WITH DIGITAL ADS
MAKE YOUR MESSAGE HEARD
A Well-Managed Digital Advertising Campaign to Generate Leads
Reaching the Target Audience
Who do you want to reach? Research and dive into:
- Keyword use
- Preferred websites, blogs and social media channels
- Outside interests
- Demographics including age, gender, location, income
Advertising On The Right Outlets
Go where your customers are. Our advertising agency identifies the devices (mobile vs. desktop) and channels: Websites, blogs, news sites, social media networks, mobile applications
Which are most likely visited by qualified leads and make those the top priority.
Online ads backed by a data-gathering system capable of tracking where the leads are coming from & how many of them convert. From YouTube videos, to pay-per-click ads, to email offers, or social media, you can track every ad and every customer response.
Utilizing Split (A/B) Testing
Randomly display one of two different ads to each visitor. Quickly gauge which approaches and messaging are most effective. By tracking the response rates to each competing ad, you learn which your customers prefer.
An efficiently-managed online advertising campaign has been proven to drive leads and increase sales, but only if the money is well-spent. Our advertising agency has the experience to run an effective campaign that will make the most of its budget.
WSI can help you find your best options, identifying key markets and investing in scientifically-backed advertising methods. With so many potential outlets and methods of generating online leads, how does a company know which ones to embrace?
Watch this video with 5 steps to increase leads and sales with digital advertising:
Types of Advertising
Paid Search Advertising
With Paid Search Advertising or Pay-per-Click Advertising (PPC) we can directly address people who are looking on search engines for your products or services and immediately connect them with your business. Knowing the intent of someone searching the Internet, you have an opportunity to provide the exact information they need to influence a decision. For example, if someone types the search phrase “price of an iPhone” into a search engine, we have a good sense of what their expectations are in terms of content and intent. This is where the power of an advertising agency comes in.
Paid Search or Pay per Click Advertising is undeniably the quickest route for driving your website to the first page of Google or other search engines. By utilizing for example AdWords from Google, PPC can get you on the fast track to higher rankings, more clicks, and improved conversions at a fixed cost. In other words, you are only paying for each visitor who arrives at your site after clicking on a paid search ad. What many don’t realize, however, is that paid search advertising also has the power to underscore your entire digital strategy around branding, competitor analysis and SEO! Online advertising, when strategically targeted, will grow and create your customer base.
Paid Search Advertising allows companies to instantly switch lead generation (or sales) on or off while providing granular control over marketing performance. This becomes increasingly important when you provide time-sensitive offers like event promotion or restaurant promotions. Thanks to advances in marketing technology, our advertising agency now has the ability to target your customers on multiple dimensions from time, device and location to previous search behavior. Leveraging Paid Search Advertising gives you instant access to your ideal customers.
Enjoy the video with “7 Key Elements for Pay Per Click Advertising Success”
Display Advertising & Remarketing
Display Advertising and Remarketing are Your Secret Weapons
With both advertising tactics you can easily and strategically place effective banner advertising throughout your customer’s sales journey. Smart Display and Remarketing Advertising influences consumer behavior and decisions.
The goal for display and remarketing solutions is to keep your brand top of mind. A brand name, logo and even the official colors, can do promotional wonders. Display digital advertising in particular, allows you to reach millions of people in a matter of days by displaying your ads on leading websites and social media sites.
Re-marketing on the other hand, works well for longer buying cycles. This technology allows you to ensure your ad is getting viewed by prospects who have already shown interest in your business, keeping your brand top of mind, and giving them the last nudge they need to make a buying decision. With an experienced advertising agency, you can target audiences that need that extra push to convert.
Our display and remarketing solutions focus on this power behind meta-messaging, which not only attracts new customers, but can also produce a loyal following. Online advertising on the form of display ads offer you a new billboard that – through the magic of remarketing – can trail the prospects who’ve already shown interest in your product/service!
Demand Side Platforms (DSPs) are the platforms used by Advertisers to set their campaigns and buy ads.
Demand Side Platforms (DSPs) have revolutionized how our advertising agency accesses and leverages the Real-Time Bidding (RTB) in the display advertising ecosystems. We can now effectively reach your customers anywhere on any platform, efficiently and cost-effectively – following them around the web. We can target them with the appropriate messaging based on real-time criterion, from geo-targeting (where they are), their search history to the device they are using (e.g. mobile).
DSPs provide a new level of cross channel analytics never seen before, giving companies the intelligence they need to monitor performance while achieving their business growth objectives. Using our WSI DSP to manage your display advertising will help scale your marketing activities and deliver exponential results across the Internet. Having an ad agency on your side can lead to endless potential.
Social Media Advertising
Social network advertising, also social media targeting, describes a very popular and effective forms of online advertising on social media networks like Facebook, Instagram and other networks. With social media advertising, we can understand the users’ demographic, behavioral and socio-psychographic (interests, habits, attitudes, emotions, and preferences) information and target their ads appropriately to the selected target group. And finding the right social media or facebook advertising agency can help you go far.
7 Steps to Achieve Better Performing Social Media Advertising Results
Step 1: Define the goal of your Social Media advertising strategy
Step 2: Select the right social media channels to reach your audiences
Step 3: Finding the right audience on the selected social channels
Step 4: Creation of engaging ads and right mix with organic content
Step 5: Define the funnel for users arriving from your ads
Step 6: Continuously optimize your social bidding strategy
Step 7: Test, test, test – refresh and test everything
A Complete Set of Advertising Services
Understand your target audience – demographics, behavior and interests. Be there at the right moment.
Digital Ad Creation
Highly converting online advertising – banner ads to fit most available advertising inventory on all devices created by our ad agency.
Setup of online advertising campaigns on ad platforms based on agreed campaign strategy and allocated ad budget.
Ongoing optimization of campaign performance by our ad agency experts based on data analysis and agreed KPIs.
Dashboard access, monthly report with online advertising campaign performance and recommendations.