Every company knows that products and services are not the only factors influencing a loyal customer base. To keep your clients satisfied, you must also create a positive brand. Branding, if done right, can serve as a marketing tool that will not only influence customers’ decisions but also attract new ones. To that end, we have listed six branding strategies your business should consider.
Website Design Branding
Aligning your website design with your brand is an excellent way to gain online traction. Here are a few website design elements to include in your branding strategy.
Identify the right colors
Colors influence consumers’ thoughts and choices; think of the color red; what comes to mind when you see this color? You’ll probably interpret it as a sense of urgency. It is a color that raises the heart rate and pulls focus. Meanwhile, a color like green will evoke a sense of calmness. For this reason, you must consider the message and emotion you wish to create when selecting a color for your website.
A brand’s success depends on how many consumers can remember you. And what better way than to be consistent in all your marketing content? Whether it’s graphics or fonts, stay consistent.
Whenever users land on your website, their immediate question is, “what is this company about?” Ensure your site has a short and clear message that describes the value your site users can expect to get.
Company Name Branding
The company name serves as a tool to market the brand for well-established companies. Think of Microsoft or companies like Zara and Tom Ford. Even as a small business, this strategy will help improve your engagement with your target audience.
If your business sells a wide range of products or services, one branding strategy is to market products individually, to create a distinct brand. Take the case of Coca-Cola. Despite relying on the company name brand, it also utilizes individual branding to sell its products, including Minute Maid, Dasani, and Schweppes.
Private-label branding is a strategy that allows you to use your company’s brand name on goods produced by a third-party company. Some of the benefits of using this strategy include:
- Product management—make use of customer feedback to understand their needs and improve sales
- A positive reputation
- Better profit margins
Brand Extension Branding
Brand extension branding has been growing in popularity over recent years. For instance, Fenty Beauty which came to life in 2017, originally started as a makeup brand. Due to its focus on inclusivity, the brand has grown and is now worth $2.8 billion. Recently, the company introduced a new line of skincare products which has experienced similar success thanks to the strong company name brand.
Attitude branding is a strategy that capitalizes on consumers’ association with your brand. Remember that this branding does not necessarily have to align with your products or services. Instead, it relies on the target audience’s emotions or lifestyle.
One company that has successfully managed to utilize attitude branding is Nike through its “Just Do It” slogan.
Small businesses can also capitalize on attitude branding by taking three practical steps.
- Put customers as the main focus of your branding campaigns
- Focus on the consumers’ priorities
- Establish principles and create a branding plan based on them
Elevate Your Business Through Superior Web Design Branding Solutions
Setting your company’s brand apart from competitors requires robust branding strategies. It is best to partner with a technology-fluent company for the best web design services. WSI Next Gen Marketing offers all-in-one web design & development services. Contact our skilled developers at +1 707 927 5139 today for more information.