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YOUNTVILLE

Website | SEO | Advertising

The Client

The town of Yountville is a world-famous destination for wine, food, outdoor activities, and luxury vacationing. The Yountville Chamber of Commerce has successfully promoted the town as the heart of Napa Valley. Thousands of wine country tourists explore Yountville every year and effective marketing is key to keeping this town vibrant and successful.

The Challenge

The Yountville Chamber of Commerce had one website to promote the town as a destination as well as for its local business chamber members. Because the two audiences are so vastly different, the chamber needed to build two websites, once focusing on Yountville as a destination, and the other targeted toward local businesses – the Chamber website. For the destination website, a visually appealing directory was necessary to guide visitors through the different tasting rooms, restaurants, and hotels, without them leaving the website.

Our Solution

A destination website (yountville.com) built on a user-friendly platform allowed Yountville to showcase their incredible town to potential visitors. Staying on-brand was essential for Yountville, so a clean and elegant styling was applied throughout. A new mega menu allows for users to explore the website visually and effortlessly. We created custom post listings for the various businesses allowing each one to have its own page on the website. Visitors now don’t have to leave the website to get more information. The Yountville Chamber content was split off into its own website (yountvilelchamber.com).

The Mega Menu

A mega menu was created to create a stunning experience for potential visitors planning their trip. When mousing over each menu item, a mega menu with photos displays different winery, hotel, dining, event options and more. On small devices, the mega menu function is disabled to create a user-friendly mobile experience.

Inner Page: Wineries Listing

Various winery location pages were created to allow users to find wineries in the surrounding towns. A sticky side navigation lets visitors toggle between the different pages and locations.

Inner Pages: Individual Listing

When users click on a listing from the directory pages, they’ll land on a custom profile for that business which provides content, images, contact info, a map, and link to a website.

Responsive Web Design

Ideal for vacation planning on-the-go.

Responsive Web Design

Ideal for vacation planning on-the-go