PAID SEARCH ADVERTISING
It’s About Search intent
Get in front of customers when they’re ready to buy.
Knowing the purpose behind someone searching the internet (search intent) creates an opportunity to present information needed to persuade a decision. We can directly address those who are searching for your services and products and instantly connect them to your business. An example would be if someone types the phrase “kitchen remodel company” in the search bar, we would have a pretty good idea what their intent and content expectations are.
Pay-per-Click or Paid Search Advertising is without a doubt the fastest route for getting your website to a search engine’s first page, like Google or Bing. For example, by using Google Ads, PPC can put you on the fast track to higher rankings, more clicks, and increased conversions at a fixed rate. You will only pay for the visitors who click on your paid search ad and land on your site. Paid Search Advertising can nicely augment your whole digital strategy around competitor analysis, SEO and branding.
Paid Search Ads Along the Funnel
Paid Search Advertising allows granular control over marketing performance by giving companies the choice to turn lead generation (or sales) on or off. This is important with time-sensitive offers like restaurant or event promotions.
This becomes increasingly important when you provide time-sensitive offers like event promotion or restaurant promotions. Thanks to advances in marketing technology, our advertising agency now has the ability to target your customers on multiple dimensions from time, device and location to previous search behavior. Paid Search Advertising provides you access instantly to your ideal customers.
Brand Awareness Campaigns
While paid search ads are most often used for middle and end funnel audiences, there are still ways to incorporate brand awareness into the mix. Consider paid search ads for informative and specific blogs. You can address a question by your consumers, publish a blog on your website that answers that question, and then run search ads around the specific question/topic. Users will click the ad to learn more and in the process discover your brand.
When it comes to the middle of the funnel or “interested audiences,” paid search can be a great asset. Use non-branded ads to promote your product or service.
Ready to Buy
The last piece of the funnel addresses those ready to buy. This audience is ready to make their decision. Nudge them with a properly worded search ad that appears at the right time. Youc an use branded or non-branded ads.
Did You Know?
of people click on Google Ads
of clicks go to the top 3 paid ads in search results
Paid search visitors are 50% more likely to make a purchase than organic visitors