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The Client

Bell Wine Cellars opened its doors to the public in 1998. Located in Yountville, right in the middle of Napa Valley, Bell Wine Cellars features high-end wines that showcase the region’s unique terroir. Their clonal driven wines give them an edge in the art and science that is winemaking.

The Challenge

Bell Wine Cellars needed a website that showcased their wines and refreshed their brand. The previous website forced users to leave the website in order to shop. Bell Wine Cellars decided to leave their outdated online wine store and website platform and switch to Commerce7, therefore needing a new website and integration.

Our Solution

A new website was built on a user-friendly platform and Commerce7 was seamlessly integrated. We developed an online store that allowed users to shop without leaving the website. We integrated Commerce7 reservation system and wine club so users could complete their bookings and club signups online. A branding refresh and persona development gave the site a fresh new look, appealing to the target audience and bringing Bell into the modern world.

The Homepage

The homepage highlights the most important aspects of the website while giving users a visually appealing journey.


Inner Pages: Shop Wines

The shop page features wines using Commerce7 integration. Buttons guide users through the various categories.


Inner Pages: Cart & Checkout

The website features a slide-in cart. The checkout process keeps users on the website throughout the full process.


Inner Pages: Visit

The visit page has Commerce7 reservations integrated allowing users to book and pay online.


Inner Pages: Wine Club

The wine club page displays the various clubs and allows users join and pay online.