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Paid Search Advertising

With Paid Search Advertising or Pay-per-Click Advertising (PPC) we can directly address people who are looking on search engines for your products or services and immediately connect them with your business. Knowing the intent of someone searching the Internet, you have an opportunity to provide the exact information they need to influence a decision. For example, if someone types the search phrase “price of an iPhone” into a search engine, we have a good sense of what their expectations are in terms of content and intent.

Paid Search or Pay per Click Advertising is undeniably the quickest route for driving your website to the first page of Google or other search engines. By utilizing for example AdWords from Google, PPC can get you on the fast track to higher rankings, more clicks, and improved conversions at a fixed cost. In other words, you are only paying for each visitor who arrives at your site after clicking on a paid search ad. What many don’t realize, however, is that paid search advertising also has the power to underscore your entire digital strategy around branding, competitor analysis and SEO!

Paid Search Advertising allows companies to instantly switch lead generation (or sales) on or off while providing granular control over marketing performance. This becomes increasingly important when you provide time-sensitive offers like event promotion or restaurant promotions.

Thanks to advances in marketing technology, we now have the ability to target your customers on multiple dimensions from time, device and location to previous search behavior. Leveraging Paid Search Advertising gives you instant access to your ideal customers.

To learn more contact our Napa based advertising experts at (707) 681-5096 or click here
Get in touch and learn how WSI can help your business.