Table of Contents 2025 WMA WebAward Recognition Visit Calistoga: Best Regional Website NextGen...
Andreas Mueller-Schubert
Chief Marketing Strategist & Co-Owner
Andreas is passionate for Internet driven innovations and has held senior management positions in the Internet and media industries for the last 20 years. He is deeply experienced in sales/marketing, project management and business operations. As general manager at Microsoft and Siemens he managed multi $100M global businesses, executed several acquisitions and drove innovative solutions in the field of VoIP or IPTV to global market leadership.
Articles & Blogs from Andreas
How AI Assistants Are Rewiring Consumer Behavior & What Marketers Must Do Next
Table of Contents The New Consumer Modality: From Queries to Conversations — How AI Assistants...
WSI Next Gen Marketing Launches LLM Info Page to Guide AI Models with Accuracy and Integrity
As AI platforms like ChatGPT, Claude, and Perplexity become more integral to how people search,...
Topical Authority in the Age of AI Search: Building a Content Network That Ranks
Table of Contents Why Topical Authority Matters More Than Ever in AI Search How LLMs Assess Source...
The Future of Website Engagement: From Pages to Assistants
How AI Will Transform Website User Experience and Business Outcomes by 2030 The traditional...
How Generative AI is Reshaping Search Visibility in 2025
The Generative AI is fundamentally transforming how consumers discover businesses online. AI...
Think Bigger, Think Smaller: Optimizing for Every Screen with Mobile-Friendly Website Design
Do you remember the last time you pinched, zoomed, or squinted at a website on your phone? If you...
From Idea to Reality: Get a Custom Website Design That Fits Your Brand
Every business starts with an idea, a vision of something unique, impactful, and memorable. Your...
Mobile Matters: Why Responsive Website Design is Key
Take a look around. Chances are that most people nearby are looking at their phones. Whether...
Website Redesign and Refresh: A Smart Investment for Your Business
When was the last time you looked at your website—not just glanced at it, but really looked? If...
Award-Winning Digital Marketing: WSI Next Gen Marketing Takes Home Top Honors
WSI Next Gen Marketing is passionate about crafting exceptional digital experiences that drive...
Why Creating a Marketing Strategy is Crucial for Successful Marketing
Running a business without a well-thought-through strategy is like setting sail in stormy seas...
Celebrating a Decade of Success: WSI Next Gen Marketing’s 10-Year Journey
2024 marks the ten-year anniversary of WSI Next Gen Marketing, a digital marketing agency based in...
Holiday Marketing Strategies
For small businesses, the holidays have already arrived. Elevated holiday spending is the perfect...
Moving to Google Analytics 4 (GA4)
In today’s metrics landscape, businesses need to overcome new challenges to understand their...
Branding Strategies
Every company knows that products and services are not the only factors influencing a loyal...
Digital Advertising Tactics Along the Sales Funnel
Most consumers visiting your website aren’t ready to engage – let alone become paying customers....
An SEO Specialist’s On-Page SEO Checklist
What’s the best place to hide a dead body? Page 2 of Google results. While this is an old joke, it...
“Show me your colors & I’ll tell you who you are” – Selecting the Right Website Colors to Connect with Your Target Audience
Color choice is a crucial component of web design that many businesses overlook. It helps define...
All’s Fair in Love and SEO: Ranking in 2022
The SEO domain is unpredictable, much like the thousands of algorithm updates that Google launches...
New Year, New Website? The Importance of a Website Update in 2022 for Your Business
As 2022 kicks in, new business goals dominate the forefront of your resolutions. Now is a great...
Elevate Your Brand with Professional Social Media Marketing Execution
Today, an effective social media marketing strategy can benefit both small and big brands. 80% of...
Why SEO Is a Key Lead Generation Tactic for Long-term Sustainable Business Growth
You don’t have to be a billion-dollar established brand to squeeze valuable market share away from...
3 Tips to Boost Your Online Sales This Black Friday
Black Friday is around the corner. This year shoppers will flock online and in-store to take...
The 3 Google Core Web Vitals & How to Improve Them
Search engines use complicated algorithms to determine rankings for each web search. Besides...
An Overview of Facebook Advertising
Social media marketing has grown and evolved significantly in recent years. Facebook, now combined...
Which is Best for Your Business: Facebook vs. LinkedIn?
The various social media platforms are no longer just forums for individuals to communicate and...
A Deep Dive into Google Ads
Want to leverage the power of the largest search engine in the world? Enter Google. Drawing...
Keyword Research Creates the Foundation for a Successful SEO Campaign
Internet searches begin with a series of typed words or phrases that the searchers use to describe...
What is this Blue & White Little Manschgerl (Translation from German/Bavarian: Little Man) Doing on Many Websites & Why is This Important?
Mostly, we think of the Americans with Disabilities Act (ADA) as it pertains to accessibility with...
Transforming your sales & marketing strategy into digital marketing services that move the needle
If your sales and traditional marketing strategies are stagnating while your competitors’ revenue...
Understanding your target audience will help to determine on which social media channel(s) they socialize
Location, location, location. Whether referencing real estate values or retail positioning, this...
Why a well-performing website has become a key business asset
People browse your website in much the same way that they might stroll through bricks and mortar...
Why Content is King in Successful SEO campaigns
This year, Google alone will average an estimated 6 billion searches per day or more, indicating...
The Benefits of working with a full-service digital marketing agency
With the sheer volume of digital or online marketing opportunities today, companies find that...
Conversion Optimization Means Business
Conversion Optimization Means BusinessVisitors’ first impressions when opening your website or...
Building Trust and Brand Loyalty with Social Media
The goal of any social media manager is to elicit positive, unsolicited commentary and even photographs from happy customers.
Core Web Vitals – Why is this important?
Companies with a web presence want to know how effective their online material is at attracting...
Why hackers hack websites
No matter how insignificant or protected a business owner or private individual may feel their...
Why focusing on long-tail keywords is so important
Long-tail keywords? What’s that?Keywords are defined as combinations of words used in conjunction...
7 S’s to Creating a Social Media Tribe
7 S's to Creating a Social Media TribeCreating a social media culture and fostering a community...