What’s the best place to hide a dead body? Page 2 of Google results. While this is an old joke, it remains relevant in today’s world, where 85 % of desktop and 57 % of mobile searches are run through Google. Finding success in this market calls for a strong knowledge and proper SEO implementation.
In this blog, we’ll be taking a quick look at the practice of On-Page SEO, focusing on the actions that an SEO specialist, SEO company, or publisher can implement on their content. These actions will result in improved rankings on search engine results pages (SERPs).
Publishing Checklist for SEO Specialists
The following are four things you should implement on your content before you make the final decision to post it online:
- Keyword Selection: Tools such as Google’s Keyword Planner can help you determine which keywords will be most effective for your needs. Remember that the elements you’ll be looking for are search volume, relevance, and competition. Finding the right mix is the key to success here.
- Targeted Keyword Usage: There’s no point in identifying good keywords if you fail to deploy them optimally. Be careful not to stuff your keywords all over the content, as Google will penalize you with lower rankings for this. You can use a tool such as Yoast SEO to find out whether your keyword usage is effective.
- Post or Page Quality: With content, quality will always be king. Be sure that your content is relevant, useful, and of optimal quality. Don’t fall for the temptation of using clickbait headlines, as you will be punished later on once people figure out your tactics.
- Image Optimization: Graphics, video, graphs, pictures, and other forms of media can greatly boost your page rankings. Video is particularly effective when it comes to grabbing the attention of your viewers, as posts with videos earn backlinks and can bring a 157% traffic boost.
SEO for Existing Posts
Like a child after birth, each of your posts or pages will require constant care and attention to fulfill its highest potential even after you first post it. The following are some SEO tools you can implement on published posts:
- Schema Markups: This refers to short snippets of information regarding your post that search engines can quickly scan through to determine the relevance and usefulness of your post. These snippets can be compiled manually using Google’s Structured Data Markup Helper, which will guide you along the entire process.
- Internal Links: One of the best ways of increasing the views on your posts is by including links to them in other posts. As long as they are relevant to what you’re talking about, internal links are great ways of indicating to search engines that more useful content is to be found on your site, encouraging them to recommend it to wider audiences.
- Continuous Updates: Depending on your niche and topics of interest. Out-of-date posts can be rendered useless, and so you need to keep things as current as possible. Grammatical errors and broken links can also be taken care of during your regular maintenance activities.
It’s important to note that on-page SEO varies from technical SEO in that on-page SEO focuses on what you can do on the individual aspects of your posts or pages, while technical SEO concerns things such as User Experience, page loading times, and overall site performance.
While any reputable SEO company can take care of these matters for you, figuring out ways to implement the items we’ve mentioned in this checklist on your own will go a long way in helping you boost your page and website rankings while bringing you deep satisfaction. Best of luck!