Social media marketing has grown and evolved significantly in recent years. Facebook, now combined with Instagram, offers an essential brand-building opportunity. While the main thrust of Facebook is social networking, the platform provides a terrific avenue for finding your niche market and even speaking to them.

Facebook and Instagram advertisements are economical and often practical tools to promote engagement, target, and even develop a standing as a thought leader in your area.

The platform offers self-serve tools to create ads, tracks ad performance, and creates reports to determine the material’s effectiveness. Your social media advertising agency can help generate the appropriate advertising by addressing your company objective, setting the initial budget, defining the appropriate audience, choosing where and how to run your ads, picking a format, and monitoring and measuring the success.

Where are Facebook ads seen?

Facebook ads appear in various parts of Facebook – news feeds, marketplace, stories, right column, and video feeds. They can also appear on Instagram in feeds, stories, and the explore page. And finally, Facebook ads can be shown on Messenger inbox and stories as well. With this type of reach, brands can enjoy maximum awareness and sale opportunities.

What content is best in Facebook ads?

Facebook encourages video in advertising. Over 80% of mobile traffic is now video, so the platform provides plenty of guidance and options for creating engaging content that coincides with how most users spend their time online. While pictures can do well, consider breathing life into them with a more interactive option – carousel ads, a slider or photos, or simple text animations over your pictures can help performance. A/B testing is available too so you can get a general idea of what your audience responds to best.

What about audiences and tracking?

Tracking is essential to measuring ad success as well as refining audiences. If you don’t have the pixel on your website already, add it ASAP. The pixel will collect data and start to understand what kind of people purchase from you, contact you, sign up for your newsletters, etc. Once the pixel has this data, you can create audiences like abandoned cart audiences, website visitors, and lookalike audiences that mimic those who have engaged with your website or completed a specific action.

Ready to get started?

With the professional tools and experience of a reputable social media advertising and marketing agency, your social media presence can actually start giving you a great return on investment. Contact us today to strategize and implement a social media ad campaign that will help push your brand forward.

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