Keyword Research Creates the Foundation for a Successful SEO Campaign

Internet searches begin with a series of typed words or phrases that the searchers use to describe what they may be looking for. Search engines like Google and others are driven by algorithms that instantly search for those websites that contain content that most closely matches the keywords the searcher had entered. The result is ranking sites that the search engine identifies as ones that most closely match their search.

The art of incorporating content that closely associates with the most likely keyword combinations is known as Search Engine Optimization or, more commonly, SEO.

Marketers and SEO specialists spend much of their time devising strategies and creating content that raises the likelihood of a higher ranking during a typical web search. Since up to 90% of all web searchers never search beyond the first page of offerings, the motivation to achieve a higher search ranking is powerful.

Improving Your SEO Ranking

Companies hoping to increase their organic sales growth of new customers often turn to highly qualified, proven website developers and the best SEO company to help them refine their web marketing strategies. As each industry becomes more competitive and competition more aggressive, professional help is the best answer.

Here are steps that the best SEO services companies take to improve your company’s web presence and ranking:

Upgrade Your Website

While SEO is undoubtedly a critical component in any marketing strategy, the condition of your website is also a crucial element in driving organic sales. Google and other search engines utilize comprehensive analytics to assess and rank websites according to content and reliability. Keywords alone cannot drive higher visibility when the quality and content of your site are deficient.

Search engines flag and penalize websites that contain too many broken links, excessive-quality problems, mobile user inefficiencies, or other faulty content. After all, search engines want to display webstes that offer a good user experience. If your website has a poor user experience (indicated by high bounce rate and other metrics), search engines will not recommend it.

Before attacking the keyword challenge, marketers need to invest the time and expense to clean up or redesign their websites and incorporate high-quality, fresh content by working with a proven SEO specialist.

Clarify Who You Are and What You Offer

Once you have implemented your fresh, redesigned, and appealing website, it is time to begin the quest for improving your company’s SEO rankings. This stage requires considerable introspection and analysis, asking the questions to try to determine your actual target audience:

1. What product or service that you offer will best satisfy the needs of most people?
2. How many people search for like products per week, month, or year?
3. When are people most likely to be searching for your types of products?
4. Are they searching for specific attributes like Educational? Healthful? Portable? Sustainable? Compact? Long-lasting? Affordable?
5. How do they search for your products? What words do they use to locate these?
6. Where are the most potential customers located?

Defining specific keywords from these helps to ensure that searchers who arrive at your website are going to realize that they have come to the right place. Ranking high in a general category like “furniture” or “automobiles” may seem positive. However, many of those searchers might be looking for more specific attributes and will move on.

Define Your Keywords

The best SEO companies employ analytics and special tools in their keyword research. Some programs help SEO specialist track the success of each keyword combination, and marketers can add content that will raise their site’s ranking.

Over time, with a continual inclusion of fresh content, the best SEO company will register improvement, sometimes through trial and error, but always by evaluating the progress and performance measured by more visits and, of course, higher conversions.

Contact WSI Next Gen Marketing in Napa

Working tirelessly with a portfolio of highly diverse companies, WSI Next Gen Marketing has enhanced marketing efforts, increased sales, and ROI, and created more productive client content. By redesigning their websites, producing fresh and engaging content, and monitoring and measuring each client’s web activity, WSI Next Gen Marketing has become the best SEO company in their marketplace.

Learn more about WSI and complete the brief Contact Form to schedule your no-obligation consultation. Alternatively, you can phone the office in Napa, CA, and one of our professionals will be pleased to schedule a meeting.