You don’t have to be a billion-dollar established brand to squeeze valuable market share away from the competition. What you need is a holistic and sustainable business growth strategy.
Hiring an SEO company to inform and implement your SEO strategy can serve as a high ROI, self-compounding lead-generation, and profitable model that strengthens over time. Herein are reasons why you need to invest in the best SEO services for accelerated business growth.
Increases Business Visibility and User Traffic
According to the B2C Ecommerce Country Report, 88% of consumers search online before they make a purchase in-store or online. Search engines offer an excellent opportunity to connect with target consumers.
If you aren’t leveraging the services of a reputable SEO company to rank higher on SERPs, you are missing opportunities to effectively position your brand. If your target customers can’t quickly find your website, you won’t drive user traffic. Consequently, your lead-generating engine stalls, and you make no sales.
Best SEO Services Lead to Higher Conversion/Closing Rates
SEO statistics reveal that SEO leads realize an average conversion rate of 14.6 % compared to just 1.7 % from outbound leads. SEO writing as part of a strategy that provides users with value results in organic leads that are highly qualified.
SEO leads include consumers that have conducted their research online with a purpose in mind, and they came across your offerings. Such market-qualified leads are more likely to convert into paying customers.
Local SEO Encourages Local Customers to Visit Your Store
Local SEO is crucial for small and medium-sized businesses with an online presence. Consumers tend to visit a physical store after conducting a local search online. According to a Think with Google study, 76% of consumers who perform a “businesses near me” search visit the physical store within 24 hours. 28% of these consumers end up making a purchase.
Increases Brand Awareness and Credibility
If you aren’t a household name, it’s imperative to work on your online branding. Today, branding is not just about logos, bold colors, and mission statements. It encompasses the overall customer experience when a consumer visits your website.
The best SEO services can help you rank higher in SERPs, and consumers will notice you when you appear first on search engines. An SEO specialist will conduct comprehensive website optimization, which is essential for positive user experiences. Your target consumers will remember your brand positively and perceive it as helpful, especially if you invest in high-quality SEO writing.
Hiring an SEO Company is Cost-Effective
Enlisting the services of a reputable SEO company is an essential part of cost-efficient inbound marketing. SEO offers low-cost lead generation. Many SEO-related marketing tasks including, blogging and social media management, lead to long-term organic user traffic for little to no cost.
According to a report by HubSpot, inbound lead generation costs 61 percent less compared to outbound. When you attain high SERPs rankings, you eliminate the need to invest in PPC advertising. You still maintain high business online visibility.
Overall, the potential benefits of SEO to the long-term growth of your business are endless. This overview is far from exhaustive. SEO can also help you ensure a positive user experience, build brand trust, gain market share, sync your digital marketing operations and stay ahead of the competition.
Enlisting the professional services of an SEO specialist can help you take advantage of this cost-effective inbound marketing strategy.