GROWTH DRIVEN DESIGN
OPTIMIZED FOR CONVERSION
BUILDING AND IMPROVING AT EVERY STEP OF THE FUNNEL
Growth Driven Website Design
Business goals driven, quick to market and continuous improvements based on data
1. Develop a Strategy
What are your goals? How do your users behave? How do we best connect with your target audience?
2. Create a Website Centered Around Your Goals
Prioritize what matters on the website, build the base, and get to market quickly.
3. Constant Improvement and Optimization.
Measure and use data to identify what needs changing (ie: using heat maps). Where can the user experience be improved and optimized for conversions?
Step 1:
Understand Your Business Goals & Develop a Strategy
What are your business goals? How do your users behave? What is your competition doing? What makes your company and services unique? How to best connect with your target audience?
- Target market for the offered services or product
- Target audience and their needs and challenges. Creating detailed profiles of the target audience can be very helpful in this phase (persona development) to better understand how to address the target audience.
- Competitive landscape: Who are the top competitors, what makes them unique and what are their offerings, go-to-market tactics and especially digital marketing activities. We offer detailed competitive assessments of their websites, search positions, advertising and social media activities.
- What makes the offered service/product special compared to the competitive offers in the target market. What is the unique value proposition (UVP) of your company and/or offerings?
Based on a detailed market opportunity and competitive assessment, we develop a digital marketing strategy with measurable business goals and key performance indicators to track progress throughout the complete project life cycle.
Step 1:
Understand Your Business Goals & Develop a Strategy
What are your business goals? How do your users behave? What is your competition doing? What makes your company and services unique? How to best connect with your target audience?
- Target market for the offered services or product
- Target audience and their needs and challenges. Creating detailed profiles of the target audience can be very helpful in this phase (persona development) to better understand how to address the target audience.
- Competitive landscape: Who are the top competitors, what makes them unique and what are their offerings, go-to-market tactics and especially digital marketing activities. We offer detailed competitive assessments of their websites, search positions, advertising and social media activities.
- What makes the offered service/product special compared to the competitive offers in the target market. What is the unique value proposition (UVP) of your company and/or offerings?
Based on a detailed market opportunity and competitive assessment, we develop a digital marketing strategy with measurable business goals and key performance indicators to track progress throughout the complete project life cycle.
A growth driven digital marketing strategy centers around two key activities:
Attracting highly-engaged website visitors
- Search Engine Marketing
- Digital Advertising
- Social Media Marketing
- Email Campaign Marketing
Converting Website Visitors to Leads
- Engaging website content with convincing marketing messages
- Trust builder in key messages to prove unique value proposition and thought leadership
- Great content and offering valuable information (e.g. eBook) or specials for conversion
- Target audience focused landing pages with audience specific messaging, content and offers
Step 2:
Create a Website Centered Around Your Goals
- Prioritize what matters on the website, build the base, and launch.
- Identify key drivers for success, e.g. number of clicks-to-book.
- Target audience driven design and functionalities.
- Prioritize design & functions for quick market launch (80% rule).
Step 2:
Create a Website Centered Around Your Goals
- Prioritize what matters on the website, build the base, and launch.
- Identify key drivers for success, e.g. number of clicks-to-book.
- Target audience driven design and functionalities.
- Prioritize design & functions for quick market launch (80% rule).
UX Design
User-centric: creating the perfect user experience
Optimizing at Every Step
Improving on a monthly basis
Data-Driven
Based on research and results
Step 3:
Ongoing: Constant Improvement and Conversion Optimization
Sure the website is launched but it’s nowhere near finished. Data will reveal what needs changing (ie: using heat maps, A/B testing). Where can we improve the user experience and optimize for conversions?
Step 3:
Ongoing: Constant Improvement and Conversion Optimization
Sure the website is launched but it’s nowhere near finished. Data will reveal what needs changing (ie: using heat maps, A/B testing). Where can we improve the user experience and optimize for conversions?
Referring Sites Report
Being aware of what search engines and websites send traffic to you and which website pages they link to will help direct your content marketing strategy so you can budget for advertising accordingly.
Content Engagement Report
To turn website visitors into leads, you’ll need to measure visitor engagements. Choosing blog topics that grab the most attention and social shares will guide you to accomplishing your content creation objectives.
Landing Pages Report
Site Search Report
Mobile Performance Report
Mobile users are growing exponentially. They expect web content that is reliable, fast and accessible. It’s essential to know how mobile viewers interact with your website in order to provide engaging content.
Website metrics that connect strongly to your business results are the most important. Reviewing these reports frequently is vital to improving your marketing impact.
