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GROWTH DRIVEN DESIGN

OPTIMIZED FOR CONVERSION

BUILDING AND IMPROVING AT EVERY STEP OF THE FUNNEL

Growth Driven Website Design

Business goals driven, quick to market and continuous improvements based on data

1. Develop a Strategy

What are your goals? How do your users behave? How do we best connect with your target audience?

2. Create a Website Centered Around Your Goals

Prioritize what matters on the website, build the base, and get to market quickly.

3. Constant Improvement and Optimization.

Measure and use data to identify what needs changing (ie: using heat maps). Where can the user experience be improved and optimized for conversions?

Step 1:

Understand Your Business Goals & Develop a Strategy

What are your business goals? How do your users behave? What is your competition doing? What makes your company and services unique? How to best connect with your target audience?

Understanding these business challenges and goals are the important first steps. Important questions to consider during this initial phase are

  • Target market for the offered services or product
  • Target audience and their needs and challenges. Creating detailed profiles of the target audience can be very helpful in this phase (persona development) to better understand how to address the target audience.
  • Competitive landscape: Who are the top competitors, what makes them unique and what are their offerings, go-to-market tactics and especially digital marketing activities. We offer detailed competitive assessments of their websites, search positions, advertising and social media activities.
  • What makes the offered service/product special compared to the competitive offers in the target market. What is the unique value proposition (UVP) of your company and/or offerings?

Based on a detailed market opportunity and competitive assessment, we develop a digital marketing strategy with measurable business goals and key performance indicators to track progress throughout the complete project life cycle.

Step 1:

Understand Your Business Goals & Develop a Strategy

What are your business goals? How do your users behave? What is your competition doing? What makes your company and services unique? How to best connect with your target audience?

Understanding these business challenges and goals are the important first steps. Important questions to consider during this initial phase are

  • Target market for the offered services or product
  • Target audience and their needs and challenges. Creating detailed profiles of the target audience can be very helpful in this phase (persona development) to better understand how to address the target audience.
  • Competitive landscape: Who are the top competitors, what makes them unique and what are their offerings, go-to-market tactics and especially digital marketing activities. We offer detailed competitive assessments of their websites, search positions, advertising and social media activities.
  • What makes the offered service/product special compared to the competitive offers in the target market. What is the unique value proposition (UVP) of your company and/or offerings?

Based on a detailed market opportunity and competitive assessment, we develop a digital marketing strategy with measurable business goals and key performance indicators to track progress throughout the complete project life cycle.

A growth driven digital marketing strategy centers around two key activities:

Attracting highly-engaged website visitors

  • Search Engine Marketing
  • Digital Advertising
  • Social Media Marketing
  • Email Campaign Marketing

Converting Website Visitors to Leads

  • Engaging website content with convincing marketing messages
  • Trust builder in key messages to prove unique value proposition and thought leadership
  • Great content and offering valuable information (e.g. eBook)  or specials for conversion
  • Target audience focused landing pages with audience specific messaging, content and offers

Step 2:

Create a Website Centered Around Your Goals

  • Prioritize what matters on the website, build the base, and launch.
  • Identify key drivers for success, e.g. number of clicks-to-book.
  • Target audience driven design and functionalities.
  • Prioritize design & functions for quick market launch (80% rule).

Step 2:

Create a Website Centered Around Your Goals

  • Prioritize what matters on the website, build the base, and launch.
  • Identify key drivers for success, e.g. number of clicks-to-book.
  • Target audience driven design and functionalities.
  • Prioritize design & functions for quick market launch (80% rule).

UX Design

User-centric: creating the perfect user experience

Optimizing at Every Step

Improving on a monthly basis

Data-Driven

Based on research and results

Step 3:

Ongoing: Constant Improvement and Conversion Optimization

Sure the website is launched but it’s nowhere near finished. Data will reveal what needs changing (ie: using heat maps, A/B testing). Where can we improve the user experience and optimize for conversions?

Step 3:

Ongoing: Constant Improvement and Conversion Optimization

Sure the website is launched but it’s nowhere near finished. Data will reveal what needs changing (ie: using heat maps, A/B testing). Where can we improve the user experience and optimize for conversions?

Referring Sites Report

Being aware of what search engines and websites send traffic to you and which website pages they link to will help direct your content marketing strategy so you can budget for advertising accordingly.

Content Engagement Report

To turn website visitors into leads, you’ll need to measure visitor engagements. Choosing blog topics that grab the most attention and social shares will guide you to accomplishing your content creation objectives.

Landing Pages Report
Home pages are not the only entry point to a website anymore. To find out what content is most appealing to visitors, how they’re interacting with your offers and your lead capture process, use landing pages reports.
Site Search Report
Site search reports show what visitors are looking for when landing on your website. They reveal where to make website improvements and help guide development for marketing campaigns in the future.
Mobile Performance Report

Mobile users are growing exponentially. They expect web content that is reliable, fast and accessible. It’s essential to know how mobile viewers interact with your website in order to provide engaging content.

Website metrics that connect strongly to your business results are the most important. Reviewing these reports frequently is vital to improving your marketing impact.

Analytics Reports to Regularly Review:

Get In Touch

 

+1 707 927 5139 

INFO@WSINEXTGENMARKETING.COM

1556 1st Street, Ste. 101
Napa, CA 94559