Signs of SA is one of San Antonio’s most reputable and well-known sign companies servicing San Antonio and surrounding areas for more than 30 years. SignsofSA specializes in flat-panel/storefront signage, MDO site boards, custom decals, banners and 3-dimensional letters & logos. They have a nation-wide client base – some of which even include other sign companies. In addition to quality and strong customer service, Signs of SA prides itself on its competitive rates.

WSI was hired by SignsofSA to improve their online presence, improve lead generation and improve their overall brand image. The first phase included making changes to their existing site to make it more SEO friendly and adding a call to action features. The second phase included implementing local SEO strategy including keyword research, local citations, content marketing and blogging strategy to help build traffic and backlinks to the site.  Ten highly searched keywords are selected and mapped to the following pages of the site.

• https://www.signsofsa.com/product/decals/
• https://www.signsofsa.com/product/banners/
• https://www.signsofsa.com/product/photo-printing/large-format-prints/
• https://www.signsofsa.com/
• https://www.signsofsa.com/product/mdo-boards/
• https://www.signsofsa.com/product/3-dimensional-letters-logos/
• https://www.signsofsa.com/product/graphics/door-window-decals/viewthru-vinyl/

Off Page optimization plan is also implemented. This includes the creation of blogs, infographics, social media posts and video optimization to build links and social signals around the keywords.

Initial off page strategy includes an intensive blogging effort. These high quality blogs are syndicated to WIX, Reddit, Blogger, Tumblr and Google +. WSI is also doing regular social media postings to facebook, Twitter and Linkedin

Each month of the SEO implementation is monitored and carefully tracked. Key metrics include links, rankings, organic visits and leads from organic visitors. We have started to see the increase in organic traffic and 3 of the keywords are on the first page of google in the second month of the campaign.

This post originally appeared at:  https://www.wsitopwebdesigners.com/casestudy/signs-of-san-antonio/