St. Helena Real Estate, a high-end real estate company, based in the heart of the Napa Valley in California, has partnered with WSI to design and develop an engaging and search engine optimized website to showcase their high-end wine country real estate listings with many pictures, videos and downloadable documents.
The website is intuitive to navigate, has easy input capabilities for the real estate agents to post new listings, and its clean, high-end design invites potential sellers and buyers to search for Napa Valley Real Estates and to easily contact each realtor. Each agent profile page showcases their active listings as well as their sold properties to demonstrates the agent’s experience in the local market and their success with connecting sellers and buyers in this luxury real estate market.
Location specific webpages provide a well-written snapshot and links to additional information for the different featured communities in Napa Valley and Sonoma wine country. Location specific property searches can be initiated right from these pages:
- Napa – Southern Gateway to the Napa Valley
- Yountville – The Culinary Mecca of the Napa Valley
- Oakville – Coveted Cabernet Sauvignon
- Rutherford – Rural Napa Valley Lifestyle
- Helena – A Diverse Community
- Calistoga – Natural Hot Springs
- Sonoma Valley – Birthplace of California’s Wine Industry
- Healdsburg – A Convergence of Valleys
The new, mobile responsive and SEO optimized website was launched in April of 2018, and as part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.com, Blogger, Weebly and Tumblr. The content is also being posted on the new website’s blog and on the company’s social media sites, like Facebook and Instagram.
The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize the online lead generation. Key metrics that will be measured include rankings, links, organic visits and goal completions like form submission and calls generated from the website.