Your Brand OnlineBRAND MARKETING
BUILD YOUR REPUTATIONDEVELOP A STRONG PRESENCE IN YOUR MARKET
What separates you?
Brand marketing is as much about the quality of the products or services as it is about the quality of the communication. Attention to quality must extend to every aspect of the company’s interaction with potential buyers or customers. Brand marketing touches all aspects of communication and content that a company publishes, including the company website and social-media activity. Internet marketing of a brand cannot be done as an afterthought, with little investment; any deficiency will reflect on the company’s reputation, and all its products and services.
The new customer’s buying journey – from the first thought to the purchasing decision – mostly happens online today; about 80% of the time is spent online to learn about companies and solutions, compare products and pricing, read reviews and comments to be able to decide which company to contact, which store or restaurant to visit or to just purchase online. In today’s world with over 60% smart phone penetration, we are connected all the time and can access online information immediately. This reality is requiring a consistent experience across all digital properties and devices and all content available about your brand is available at a fingertip.
A well thought through and executed content marketing strategy makes a big difference but also reviews or comments about your company heavily influences the way how a potential buyer creates the image about your company and your products and services.