Complete digital marketing strategy for your winery.
You tended to the vines. You harvested and crushed the grapes. You aged the wine and bottled it, ready to show the world your beautiful creation. Except, now, consumers have to find your winery and then choose you among millions. It’s no secret that the wine industry is incredibly competitive. A comprehensive wine marketing plan is an incredibly valuable asset to ensure your winery is front and center with your target audience. Discover the different puzzle pieces that fit within a complete wine marketing strategy and see how your business can benefit.
WE GET IT
Addressing your Challenges
How do you break into an extremely competitive market and stand out from the crowd?
Northern California and specifically Napa is known for its world-renowned wines. Since there are over 600 wineries with tasting rooms in Napa Valley alone, the local wine industry is very competitive. In such a market, it’s essential that the website for your winery is stunning, mobile friendly, and easy to navigate for direct-to-consumer purchases. At WSI, we know how to create a fast loading website that is both visually appealing and best showcases your unique brand online. Our wine marketing techniques address the challenges you face each day to promote your winery and retain customers.
One way of properly promoting your brand is with social media wine marketing. Research has found that social media is a crucial element for wineries. Consumers look at reviews of wineries as well as their social media to get a better idea of the brand – this is how they choose you over the competitors.
The struggle of climbing Google’s ranks is real. When consumers are searching the web for the best winery in the area, over 80% of them will not even click on the 2nd page of search results. It is important for your winery to be in one of the top 10 rankings because those are the websites that receive the most clicks. And if you have an online wine store, you want to rank well to increase your direct to consumer sales. This can be done with strategic search engine optimization.
Once you’re found, you want to stand out. A brand that it distinct will differentiate from competitors. We help you establish and maintain a brand management strategy that conveys commitment to a high quality product and memorable experience.
Losing Money to Distribution
Due to laws surrounding the sales of wine, the WSI team in Napa attended extensive wine related training programs at UC Davis and understands the requirements for eCommerce solutions for the wine industry. Our wine digital marketing tactics can help your winery thrive in Napa’s ultra-competitive market.
A Fast-Moving Social World
According to the American Wine Survey, 84% of customers rely on Facebook as their most visited social media platform for finding a winery.
There are 989 million Facebook users who use the mobile app daily, so it is essential for your winery to have a strong Facebook presence. Only 6% of respondents stated that they did not use a form of social media to come to a decision on where to purchase wine.
So how do wineries decide how to engage with their audiences online. What makes good content? Which platforms are relevant? How do they increase followers and engagement?
And solving them too…
Build a Professional Website
Mobile-Friendly. In the age of modern technology, previously time consuming questions like, “Where should we go wine tasting?” are answered with just a click of a button or a swipe of a screen. Mobile-Friendly isn’t only critical for users but now Google is ranking websites based on their mobile websites. This wine marketing tactic is a must.
Offer Direct-to-Consumer Solutions
Direct-to-consumer wine shipments have increased by about 15.5% in 2017. Studies show that 35% of these shipment purchases were made in September, October and November so it’s important to focus on direct-to-consumer in the fall.
Since direct-to-consumer sales is growing with double digits and are accounting for a significant revenue share, wineries must connect with customers and stand out from other competitors. We integrate stores such as VineSpring, vinSUITE, WineDirect, AMS (Advanced Management Systems) or WooCommerce into your website for a seamless user purchasing experience. Your online wine store is a great step forward towards a complete wine marketing strategy.
Reach Your Target Audience
Search Engine Optimization. With the help of Search Engine Optimization, your winery website, blogs and online wine store will grow immensely. Customers trust search engines (i.e. Google) to guide them towards which winery is best. We help your website climb the ranks through intensive wine industry keyword research as well as optimizing your website and content population, such as blog creation to social media wine marketing.
Digital Ads & Email Marketing. It’s important to keep your current wine club members engaged with great content through email marketing. Email lists are a must for wineries. Digital ads on the other hand help you reach your target audience and expand your customer base. Stay top-of-mind with wine marketing strategy that works.
Engage with Social Media & Reputation
We use Social Media to promote your business as it’s important both for Search Engines and consumers. Wine is considered an “experience good” which means consumers usually make their choice based on the opinions of friends and experts who help them decide which wine to purchase. Social media wine marketing means expanding your follower base, positive engagement, and trust.
Online reputation management is integral to creating a wine marketing strategy that works. We implement tactics to make sure more people are leaving great reviews.
Interactive Vineyard Map
Using aerial photos, we can create an interactive vineyard map that responds to mouse-hover or click. These can be embedded into any website and used for educational and management purposes.
Imagine a tour coming through your winery. Simply pull out a tablet, pull up your webpage with the map, and showcase each block with the details that pop up. Use it to guide employees and manage the vineyard.
Wine Bottle Photography
Bottle Shots with transparent backgrounds to be used on your website or however you wish. Photoshopping and edits included of course.
Unique Logos, Labels, & More
We offer graphic design services for your winery. Whether it’s a logo, label, or t-shirt, we can help.