Conversion Optimization Means Business Visitors’ first impressions when opening your website or landing page play a prominent role in how they will respond to your message. Will prospective clients remain on your page to learn more, or will they quickly move on to...
Social Media Ads Along the Sales Funnel There’s a misconception when it comes to creating an online presence: “If you build it, they will come.” They certainly will not. The same rings true for social media advertising. Creating a beautiful ad and launching it on...
A sales or marketing funnel is a conceptual model for strategies to approach a wider audience, attract a segment, then provide material that entices a remaining portion to make a purchase. As prospective buyers pass deeper into the “funnel,” content marketing...
How a Custom Website Tells Your Story Best Your website is your storefront. And, as with a storefront display window, you must incorporate attention-grabbing elements to draw, then hold, every passerby’s attention. Recall the elaborate department store Christmas...
E-Commerce Conversion Rate Optimization Tips Towards the end of 2019 and into the beginning of 2020, e-commerce experienced 10 years’ growth in 3 months (McKinsey). Enter COVID-19 and the result was 150 million new online shoppers (eMarketer). This makes the digital...
5 Seconds, 3 Questions, & the Fish Memory Myth: A Website Guide Ever heard the myth that fish have three-second memories? Well, scientists found that fish memories can last up to five months. Earth-shattering. Ever heard the idea that fish have short attention...
