2024 marks the ten-year anniversary of WSI Next Gen Marketing, a digital marketing agency based in Napa Valley, that has achieved remarkable milestones throughout its journey. This is the story of how two wine enthusiasts traded the high-tech world of Silicon Valley...
For small businesses, the holidays have already arrived. Elevated holiday spending is the perfect opportunity to attract new customers, increase overall sales, and even make up for any dips in revenue your business may have experienced earlier in the year. That said,...
In today’s metrics landscape, businesses need to overcome new challenges to understand their customers across touchpoints all while prioritizing user privacy. Google Analytics is one of the most widely used web analytics tools. It helps you understand how visitors to...
Every company knows that products and services are not the only factors influencing a loyal customer base. To keep your clients satisfied, you must also create a positive brand. Branding, if done right, can serve as a marketing tool that will not only influence...
Most consumers visiting your website aren’t ready to engage – let alone become paying customers. The stages in your sales funnel represent opportunities to reach out to and nurture your leads. Successful ad campaigns depend on solidly built sales funnel stages. This...
What’s the best place to hide a dead body? Page 2 of Google results. While this is an old joke, it remains relevant in today’s world, where 85 % of desktop and 57 % of mobile searches are run through Google. Finding success in this market calls for a strong knowledge...
