Social Media Ads Along the Sales Funnel There’s a misconception when it comes to creating an online presence: “If you build it, they will come.” They certainly will not. The same rings true for social media advertising. Creating a beautiful ad and launching it on...
Long-tail keywords? What’s that? Keywords are defined as combinations of words used in conjunction with digital marketing search engines intended to match your content and products with the terms prospective consumers may be searching. High-quality, relevant keyword...
7 S’s to Creating a Social Media Tribe Creating a social media culture and fostering a community around your product and service is the key driver for business growth in 2021. Some social media marketing experts will argue social media is a poorly converting...
How to Engage Your Audience on Social Media 2021, how we longed for your presence. Every year is a learning opportunity and the highs and very extreme lows of 2020 taught us to think on our feet, be flexible, and wash our hands. Businesses suffered greatly in the last...
Reach & Convert New Online Buyers this Holiday Season Savvy shoppers will seek to skip the lines and stay away from their favorite stores and malls, in an effort to socially distance this holiday season. For our wine country businesses, this means companies big...
7 Steps to a Very Merry Holiday Campaign Tis’ the season for joy, glistening lights, and hot coco (or gluhwein here at WSI). As the holidays approach, businesses are scrambling to finalize their holiday campaigns. For those who have their offers and campaigns...
