For small businesses, the holidays have already arrived. Elevated holiday spending is the perfect opportunity to attract new customers, increase overall sales, and even make up for any dips in revenue your business may have experienced earlier in the year. That said,...
A sales funnel mirrors the path your prospects take to become a customer. All leads begin at the top of the funnel. They move down the funnel as they learn more about your business and its offerings. There could be hundreds of touchpoints and interactions that take...
Marketing has always been about connecting with your audience in the right place and at the right time. That’s why brands are redirecting their ad spend drive from TV, radio, and/or print to digital. Your prospects no longer want your brand to buy their attention —...
Most consumers visiting your website aren’t ready to engage – let alone become paying customers. The stages in your sales funnel represent opportunities to reach out to and nurture your leads. Successful ad campaigns depend on solidly built sales funnel stages. This...
Want to leverage the power of the largest search engine in the world? Enter Google. Drawing prospective clients to your products or services online requires a clear articulation of what you are about, who your target audience may be, and how they search for what they...
There’s nothing worse than being the last one at the holiday party and finding out all the good food and drink is gone. And all you’re left with is Uncle Steve’s questionable eggnog and Aunt Margaret’s stale cookies. No different is the feeling of arriving to the...
