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How to engage your audience on Social Media

How to engage your audience on Social Media

Feb 23, 2021

How to Engage Your Audience on Social Media 2021, how we longed for your presence. Every year is a learning opportunity and the highs and very extreme lows of 2020 taught us to think on our feet, be flexible, and wash our hands. Businesses suffered greatly in the last...
Reach and Convert New Online Buyers this Holiday Season

Reach and Convert New Online Buyers this Holiday Season

Nov 20, 2020

Reach & Convert New Online Buyers this Holiday Season Savvy shoppers will seek to skip the lines and stay away from their favorite stores and malls, in an effort to socially distance this holiday season. For our wine country businesses, this means companies big...
7 Steps to a Very Merry Holiday Campaign

7 Steps to a Very Merry Holiday Campaign

Nov 16, 2020

Tis’ the season for joy, glistening lights, and hot coco (or gluhwein here at WSI). As the holidays approach, businesses are scrambling to finalize their holiday campaigns. For those who have their offers and campaigns scheduled out, you’re golden – just use this blog...
5 Social Media Advertising Tactics

5 Social Media Advertising Tactics

Jun 28, 2020

In an everchanging, fast-moving world, where technology rules, businesses have to be smart, adapt quickly, and take risk. Social media advertising has been around for a while now, but for many businesses, it’s still very new and it definitely feels like a risk. But it...
Mercadotecnia a la Comunidad Habla Hispana

Mercadotecnia a la Comunidad Habla Hispana

Apr 27, 2020

¿Sabía usted, que el 28% de californianos hablan español en casa? ¿Y que 13% de la demográfica de los estados unidos hablan español como su primera lengua? Esto nos plantea una pregunta importante: ¿Su negocio olvida este grupo importante? Como muchos negocios ignoran...
Marketing to the Spanish-Speaking Community

Marketing to the Spanish-Speaking Community

Apr 27, 2020

Did you know that 28% of Californians speak Spanish at home? And that 13% of the U.S. population speaks Spanish as a first language? This raises an important question: is your business neglecting this important group? Since many businesses overlook Spanish speakers,...