The 3 Google Core Web Vitals & How to Improve Them

The 3 Google Core Web Vitals & How to Improve Them

Search engines use complicated algorithms to determine rankings for each web search. Besides presenting content that closely matches keyword searches, each website’s performance also plays a critical role. The latest evolution in Google’s ranking formula is the...
An Overview of Facebook Advertising

An Overview of Facebook Advertising

Social media marketing has grown and evolved significantly in recent years. Facebook, now combined with Instagram, offers an essential brand-building opportunity. While the main thrust of Facebook is social networking, the platform provides a terrific avenue for...