Downtown Joe's - WSI Next Gen Marketing

Downtown Joe's Brewery & Restaurant

Website | SEO | Reputation Management

WMA Award Winner

Winner of the Web Marketing Association (WMA) Award: Best Restaurant Website 2019

The Client

Downtown Joe’s Brewery & Restaurant has been a local favorite of downtown Napa since 1993. It’s established itself as a place to find a genuine Napa craft beer right from its microbrewery, where friends can enjoy a meal, watch live sports screenings, and listen to live music every week. Downtown Joe’s sits at the edge of the Napa River giving it a prime spot.

The Challenge

With Napa’s competitive restaurant and bar scene, it becomes more difficult for establishments to stand out. Downtown Joe’s website needed a refresh to stand out against competition.

Our Solution

A website built on a user-friendly platform showcases all the elements that make Downtown Joe’s unique. Throughout the site, we emphasized the company’s long history in Napa, showcasing their brewery and beers which feature fun graphics as well as the prime location. The website highlight’s the restaurant’s events with a calendar integrated on most relevant pages.

The Homepage

The homepage features a slider highlighting main elements of the business: the bar, restaurant and riverside dining, event calendar, and banquet room dining to boost reservations. A snippet of events for the day show what is happening at Downtown Joe’s such as specials, music, sports viewings, etc. The most current beer release is also highlighted followed by reviews.

Inner Pages: Restaurant

A main restaurant page with subpages featuring the riverside dining and banquet dining options allows users to learn more about the menu and space.

Inner Pages: Our Beers

A page showcasing the craft beers from Downtown Joe’s micro-brewery features tabs allowing users to filter through the beers based on type. The custom graphics from the beer labels create a visual interest.

Events Calendar Page

A page with an integrated calendar shows events of the month at Downtown Joe’s. The calnendar view can be changed by the user and users can also subscribe to the calendar recievig notifications for events coming up.