707 927 5139

Generative Engine Optimization (GEO) & AI Visibility Services

AI Search: The New Frontier of Visibility

Digital marketing is undergoing a seismic shift as AI-powered search engines and assistants revolutionize information discovery. AI solutions like Google’s Gemini, ChatGPT, Bing Chat, and Perplexity now deliver comprehensive answers drawn from multiple sources, fundamentally changing user behavior and expectations. Traditional SEO focused on blue link results, but AI can bypass traditional results entirely by providing direct answers within chat interfaces. Recent analyses show LLM-based search traffic is rising sharply while traditional Google search traffic experiences fluctuations, highlighting the urgency for businesses to adapt their digital marketing strategies. This shift represents more than just a new search method – it’s a complete transformation of how information is discovered, processed, and consumed online.

WHY IT MATTERS  |  WHY WSI  |  WHAT WE DO  |  OUR PROCESS  |  PRICING  |  FAQ  |  START A PROJECT

— WHY GEO MATTERS

The Risk of Missing out in AI Search

'

Invisible to AI, Despite Strong SEO

Traditional SEO rankings don’t guarantee inclusion in AI-generated answers. Content not optimized for AI discovery can go unseen—no matter how well it ranks in search engines.

No Visibility = No Opportunity

If your brand isn’t mentioned in an AI response, you’re simply not part of the conversation. That means zero chance of engagement, zero clicks, and lost customers.

The Buyer Journey Is Collapsing

AI responses compress awareness, consideration, and decision into a single interaction. You either show up in that moment—or you don’t matter at all.

AI Chooses the Winners

Generative platforms now curate results, not just list them. Brands not optimized for AI risk being replaced by those that are already investing in visibility.

You’re Competing Without Knowing It

Even if your competitors haven’t outranked you in traditional SERPs, they may already be dominating AI responses. GEO ensures you stay in the race.

Proactive Beats Reactive

Waiting for AI disruption to affect your business is a mistake. Adapting now with GEO strategies secures your relevance—and your market share.
START A PROJECT
generative ai search optimization

SEO + GEO TOGETHER

While SEO fundamentals remain critically important, there’s now an additional optimization layer businesses must address. Search engines continue to value relevance, authority, and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles, and top Google results often feed directly into AI-generated answers. However, GEO extends traditional SEO practices specifically for AI platforms by focusing on contextual richness, semantic depth, and multi-source visibility strategies.

Rather than replacing SEO, GEO represents an evolution that leverages existing SEO foundations.

GEO adds new optimization techniques to ensure content appears in both traditional search results and AI dialogues. This complementary approach maximizes your digital marketing investment by covering all current and emerging search channels.

— WHY CHOOSE OUR GEO SERVICE?

Stay Ahead with WSI’s Expertise

WSI Next Gen Marketing stands at the forefront of AI search optimization, combining our proven track record as a leading SEO agency with innovative GEO techniques. Our team continuously researches generative AI’s impact on digital marketing, staying updated with the latest trends across all major AI platforms. We understand how AI models find, evaluate, and surface information, allowing us to adapt strategies that consistently deliver results. Our experience as an established SEO company extends naturally into GEO, combining time-tested optimization tactics with cutting-edge AI-focused techniques.

We take a comprehensive, holistic approach...
We integrate SEO and GEO rather than treating them as separate silos. Our team learns your specific business goals, ensuring every GEO strategy aligns with your marketing objectives. We employ data-driven methods and utilize advanced AI visibility dashboards and brand mention tracking tools to monitor performance. Our GEO services are fully scalable and customized – whether you’re a local home services company or a national brand, we adjust tactics to maximize your AI search presence.

Our track record in delivering exceptional SEO results provides the foundation for our GEO methodologies. We continue emphasizing quality content creation and authority signal building, enhanced with AI-focused improvements like structured data implementation and AI-friendly content snippet creation. We provide transparent reporting with detailed insights into how your brand appears in AI outputs, along with actionable recommendations. We position ourselves as your long-term digital marketing partner, providing ongoing guidance as you navigate the fast-changing AI landscape.

generative ai search optimization

— WHAT WE DO

Our GEO Services

AI Visibility Audit & Strategy Development

LEARN MORE

We begin with a comprehensive audit of your current presence across major AI search platforms, checking how your brand appears in Google’s AI Overviews and the new AI Mode, ChatGPT, Bing Chat, and Perplexity. We identify opportunities and gaps, then develop a customized GEO strategy that includes keyword and topic opportunities specific to AI queries using semantic analysis and natural language processing techniques.

On-Site Content Optimization for AI

LEARN MORE

We enhance your website content so AI models can easily discover and incorporate your information. This involves updating pages with context-rich, long-form content using natural language phrasing aligned with AI search patterns. We add AI-ready snippets, detailed Q&As, and implement schema markup like FAQ schema and Article schema to provide clear signals for AI understanding.

Off-Site AI Content & Citations

LEARN MORE

We establish your content presence across AI-accessible channels by publishing strategic content on platforms like Perplexity AI and crafting authoritative answers on high-traffic forums. We offer digital PR services as an add-on to create additional content, coordinate press release distribution and article placement on high-authority publications to boost brand mentions in trusted sources that AI models favor.

AI Engagement & Prompt Optimization

LEARN MORE

We proactively engage with AI platforms through systematic prompt engineering testing, posing typical customer questions to evaluate current AI responses. When your brand isn’t mentioned in relevant results, we analyze gaps and adjust content strategy accordingly, effectively “training” AI models to recognize and favor your content.

Monitoring & Reporting (AI Visibility Tracker)

LEARN MORE

We continuously monitor your brand’s presence across AI search engines using specialized tools and manual verification. Our reports include a proprietary “Brand Visibility Score” quantifying your AI presence, real examples of AI responses citing your business, and tracking of indirect metrics like website traffic from AI referrals and branded search increases.

— HOW IT WORKS

Our GEO Process

01.

Assessment & Strategy Planning

We conduct a thorough assessment reviewing your current SEO performance alongside AI readiness analysis. We examine how your content appears in AI-driven search results and develop a custom GEO game plan detailing optimization priorities and platform opportunities.
02.

Implementation & Optimization

Our team executes the strategy by optimizing content and technical elements, publishing off-site materials, and ensuring improvements enhance visibility across traditional and AI-driven search channels simultaneously without sacrificing performance in either area.

03.

Monitoring, Reporting & Refinement

We establish ongoing monitoring systems tracking both AI visibility and traditional SEO metrics. Monthly reports highlight concrete progress with specific examples, and we continuously refine strategies to maximize your reach in the evolving AI search landscape. 

START A PROJECT

— GENERATIVE ENGINE OPTIMIZATION

Pricing

GEO Services

Starting at $1,500

DETAILS

As a standalone service, our comprehensive GEO services start at $1,500 per month for our foundational package, which includes content optimization, technical implementation, and off-site content publishing as needed for implementing a successful GEO strategy.

Based on your specific scope requirements – larger website, highly competitive niche, or extensive content creation requirements you may need a more comprehensive package with a custom pricing.

GEO Services (SEO add-on)

Starting at $750

DETAILS

When combined with our SEO services, GEO can be added at a special rate starting at $750 per month that maximizes your overall digital marketing ROI.

Based on your specific scope requirements – larger website, highly competitive niche, or extensive content creation requirements you may need a more comprehensive package with a custom pricing.

START A PROJECT

— DIG A LITTLE DEEPER

Frequently Asked Questions

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization is the strategic process of optimizing your website content to appear prominently in AI-generated answers and chatbot responses across various platforms. In simpler terms, GEO functions like SEO but specifically targets AI platforms, ensuring that when someone asks ChatGPT, Google’s AI search, or Perplexity about your industry or services, your business receives mentions or citations in the generated responses. GEO involves adding contextual depth and semantic richness to your content, making your information highly relevant when AI models compile comprehensive answers. This optimization strategy complements traditional SEO by focusing specifically on visibility in the new generation of search engines driven by artificial intelligence, helping businesses maintain competitive advantage across all search channels.

How is GEO different from traditional SEO?

While traditional SEO aims to improve your rankings on search engine results pages (SERPs) with the goal of driving click-through traffic, GEO focuses specifically on getting your content included and cited within AI-driven search results and generated responses. With traditional SEO, users see a list of ranked links and must click through to visit your website; with GEO, AI platforms might directly present information from your site as part of a comprehensive answer, often including attribution or source links. For example, SEO is about achieving the #1 position on Google’s traditional results, whereas GEO is about becoming one of the authoritative sources that ChatGPT, Google’s Gemini, or Perplexity quotes when generating answers. GEO places greater emphasis on contextual relevance, natural language optimization, and establishing authority signals that AI models recognize and trust. Both strategies work synergistically: strong SEO performance often helps GEO efforts since AI frequently pulls information from highly ranking content, but GEO requires additional specialized optimization techniques to ensure AI systems don’t overlook your valuable content.

Do I still need SEO if I invest in GEO?

Absolutely yes. SEO and GEO are complementary strategies rather than competing alternatives, and SEO remains crucial for comprehensive digital marketing success. You still need strong performance in traditional search engines because they continue driving significant website traffic and provide data sources that feed into AI platforms. GEO builds upon your SEO foundation by extending your digital reach into AI-driven platforms and emerging search technologies. Consider this analogy: SEO ensures your content remains visible to human searchers using traditional search methods, while GEO ensures visibility to AI “searchers” – the algorithms that answer user questions across various platforms. If you focused solely on GEO without maintaining basic SEO, your website might receive citations in AI answers but perform poorly in regular Google results, missing substantial audience segments. Conversely, if you only invest in traditional SEO, you might rank well on Google but completely miss opportunities to appear in increasingly popular AI assistants and chatbots. For optimal online visibility and maximum return on your marketing investment, you need both strategies working together – a solid SEO foundation enhanced with GEO to comprehensively cover traditional and emerging AI-driven search channels.

What does your GEO service include?

Our comprehensive GEO service covers all aspects of AI visibility optimization. We begin with a detailed audit of your content’s current AI visibility across major platforms, followed by extensive on-page enhancements that add content depth, strategic FAQs, and appropriate schema markup. Our off-page optimization includes publishing Perplexity AI pages, coordinating press release distribution, and creating high-quality content on authoritative platforms to establish brand citations. We conduct systematic prompt testing by asking AI tools relevant questions to ensure your business appears in appropriate responses, making adjustments when your brand is absent from relevant results. Additionally, we implement comprehensive monitoring systems to track how frequently and prominently your brand appears in AI-generated results across different platforms. Our service includes content optimization, technical SEO enhancements specifically for AI, strategic digital PR focused on AI citations and mentions, and detailed ongoing analysis with monthly reports showing measurable impact. This done-for-you solution comprehensively addresses all aspects of AI-driven search optimization, ensuring your business maintains visibility in this rapidly evolving digital landscape.

Which AI platforms do you optimize for with GEO?

We target optimizations for all major generative AI search platforms currently in use and continuously monitor emerging technologies. Our optimization covers ChatGPT and other GPT-based chatbots, Google’s Gemini that powers AI Overviews and the AI Mode, Microsoft’s Bing Chat, Perplexity.ai, and other AI assistants that utilize large language models for generating responses. Our team stays current with platform usage trends and user behavior patterns – for instance, we recognize that Perplexity.ai already accounts for significant AI search traffic, so we actively optimize content for that platform. As new AI search tools gain popularity and market share, we incorporate those platforms into our optimization strategies as well. Essentially, any platform where AI generates answers by referencing online content represents an optimization opportunity, and we want your content to be considered and cited by those AI systems. This comprehensive platform approach ensures maximum visibility across the entire AI search ecosystem.

Which AI platforms do you optimize for with GEO?

We target optimizations for all major generative AI search platforms currently in use and continuously monitor emerging technologies. Our optimization covers ChatGPT and other GPT-based chatbots, Google’s Gemini that powers AI Overviews and the AI Mode, Microsoft’s Bing Chat, Perplexity.ai, and other AI assistants that utilize large language models for generating responses. Our team stays current with platform usage trends and user behavior patterns – for instance, we recognize that Perplexity.ai already accounts for significant AI search traffic, so we actively optimize content for that platform. As new AI search tools gain popularity and market share, we incorporate those platforms into our optimization strategies as well. Essentially, any platform where AI generates answers by referencing online content represents an optimization opportunity, and we want your content to be considered and cited by those AI systems. This comprehensive platform approach ensures maximum visibility across the entire AI search ecosystem.

How do you measure the success of GEO efforts?

Measuring GEO success requires analyzing multiple performance indicators that collectively demonstrate AI visibility improvement. We monitor AI citation rates by tracking how frequently your website or brand receives mentions as a source in AI responses across different platforms. For example, we document instances when ChatGPT’s answers about your services include your company name or quote your content directly. We track referral traffic from AI platforms when available and monitor increases in direct website traffic and branded search volume, since users who discover your brand through AI answers often subsequently search for your company name. Our proprietary visibility scoring system aggregates your presence across various AI engines, providing a quantifiable metric that shows improvement over time. We also measure indirect indicators such as increased lead generation, inquiry volume, and customer acquisition that can be attributed to enhanced AI visibility. Success in GEO often correlates with improvements in traditional marketing metrics because you’re reaching broader audiences through multiple channels. Our monthly reports clearly explain these various metrics and their relationship to your overall marketing ROI, ensuring you understand the tangible value of your GEO investment.

Is GEO relevant for my industry or local business?

GEO provides valuable benefits for virtually any industry that utilizes digital marketing, as AI-driven search extends far beyond technology-related queries. People regularly ask ChatGPT and other AI systems about home services, healthcare advice, local restaurants, real estate guidance, tourism recommendations, professional services, and countless other topics. Local businesses should particularly pay attention to GEO opportunities, as location-based queries continue growing in AI platforms. Imagine potential customers asking an AI assistant “Who is the best plumber in my city?” or “What’s the top-rated restaurant near me?” – our optimization goal is ensuring that AI mentions your business in those responses. By optimizing for local-oriented queries and ensuring your positive reviews, accurate location information, and demonstrated expertise are accessible to AI systems, GEO can effectively drive local customer traffic and qualified leads. In summary, if your potential customers are likely to seek information through AI tools – and increasing numbers of consumers are adopting this behavior – then GEO represents a valuable investment for your business growth.

How do I get started with GEO?

Getting started with our GEO services is straightforward – simply contact us through our website form for an initial consultation. During this consultation, we’ll discuss your current SEO efforts, review your business goals, and evaluate how GEO can integrate effectively into your overall marketing strategy. If you’re already working with us for SEO services, we can add GEO services seamlessly as a strategic extension of your existing optimization efforts at a discounted price. We’ll provide a detailed proposal outlining the recommended scope, timeline, and investment required for your specific situation. The first step in our process is usually conducting a comprehensive AI visibility audit of your current online presence, which provides a clear baseline assessment of where you currently stand in AI search results. From that foundation, our team will guide you through a customized plan designed to boost your presence on AI-driven search platforms. Contact us today through our online form to ensure your business stays ahead of competitors in this new search frontier and maintains visibility across all current and emerging digital channels.

— HEAR FROM OTHERS

Client Testimonials

“Andreas, Georgia, Maria and the rest of the team at WSI are a joy to work with. They are dependable, savvy, and truly understand digital marketing on a deep level. They did a fantastic job redesigning our website and we are thrilled with the results. We cannot recommend them enough!”

“We recently embarked on a mission to replace our outdated website and began the search for the perfect design firm... After interviewing 20 different companies, we made the best business decision by choosing WSI Next Gen Marketing—and we couldn't be more thrilled with the results... They exceeded every expectation and have been a true pleasure to work with—only wonderful things to say about them!”

“Exemplary service in all things digital, profoundly impacting our business with their expertise, creative thinking, and meticulous attention to detail. Their deep understanding of SEO and website development, combined with their friendly and courteous approach, makes them not just a service provider but a relatable partner in navigating the complex digital landscape.

Terri-Buseman realtor logo

“WSI NextGen Marketing helped our agency create new branding and web design for one of our high end real estate clients. Our client loved their new brand and their beautiful website. Our client receives positive feedback about their new website almost every day. The NextGen team was very professional, and paid attention to every little detail in creating the brand material and website. It was a pleasure to work with them."

~ CONTINUE EXPLORING

Our Blog