HILL FAMILY ESTATE

Website | SEO

The Client

For over 40 years, the Hill Family was been farming grapes for Napa Valley’s wine producers. Now, Hill Family Estate entered the industry as a leading winery located in Yountville, CA. Family-owned and operated means keeping the legacy of farming alive and prominent in winemaking.

The Challenge

Napa Valley’s wine industry is one of the most competitive. In order to stand out, wineries need to market themselves uniquely and consistently across all platforms. Hill Family Estate’s message of family and farming needed to come out strong on their website. Using the WineDirect platform, Hill Family Estate website allowed consumers to purchase wine but limited the winery from customizing their website to reflect their unique messaging.

Our Solution

A new website was built on a user-friendly platform allowing complete customization of all pages and elements. In order to create a seamless user experience when shopping for wine, we integrated WineDirect into their new WordPress website.

The Homepage

The homepage slider features black and white photos representing Hill Family Estate vineyards, tasting room, and the family. The website’s overall design and colors are neutral and clean to represent the family’s history and humble farming beginnings.

The Hill Family posing in front of vineyard

the Hill Family Estate tasting room in downtown Yountville

Inner Page: Wines

The wines page allows users to easily shop available wines. WineDirect has been seamlessly integrated to allow for a quick and easy shopping experience.

Inner Pages: Wine Product Page

Inner Pages: Visit Us

The visit us page is the perfect landing page for those seeking to experience a wine tasting. Users can learn more about each experience and directly book a reservation through Tok.