The Client

Aerial Lift Service Company is a locally owned and operated business located in the Sacramento Valley region. Their team brings over three decades of experience in the aerial lift industry and is committed to providing clients with excellent customer service. The company offers both new and used lift equipment across top brands like JLG, SkyJack, Genie and MEC.  

The Challenge

Aerial Lift’s website was built almost 20 years ago and was not responsive on mobile. It featured an outdated design that no longer represented the company today. With little usable content to work from, it was essential to collaborate with the Aerial Lift team to gather new text and images and create a completely new and fresh design. 

Our Solution

A new website was built on WordPress featuring multiple pages, a WooCommerce catalog, and modern design. We created a new logo and branding guide, and set the foundation for the design. We utilized WooCommerce ecommerce platform in catalog mode since equipment of this type and price are not sold on-line.  We identified the main attributes of aerial lifts to provide the needed information to make a buying decision.  The catalog includes a very robust search function and filtering options to quickly drill down to the right equipment (brand, platform height, equipment types, etc.).  Each product page included a hi-res photo of the equipment, summary of specifications, full description, easy-to-access quote request form and official product specifications pdfs/brochures. The resulting website represents Aerial Lift as a modern, reputable company, and a trustworthy source for customers seeking an extensive collection of high-end industrial equipment.

The Homepage

The homepage features a central landing page with details on the deal of the month, available brands for rent or purchase, in-stock inventory preview, and categories of lifts for easy navigation.