LinkedIn Live – AI Adoption & Adaptation: How Changing User Behavior is Reshaping the Web

User behavior is shifting faster than ever, driven by AI-powered search, memory-enabled platforms, and a new generation of AI-native consumers. In this LinkedIn Live, Peter Pilarski and Andreas Mueller-Schubert will unpack what these changes mean for businesses, destinations, and brands.

From Google’s AI overviews replacing traditional search results to the browser wars for user data, we’ll explore the forces shaping how people find information, shop, and plan travel. We’ll also dive into what it takes for organizations to adopt AI tools while adapting to new user expectations.

Join us for a candid conversation on where the web is heading, how AI is accelerating change, and why businesses must rethink both adoption and adaptation strategies to stay relevant.