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Digital Advertising Along the Sales Funnel

Expert Digital Advertising Solutions

Reach your target audience effectively with our comprehensive digital advertising services.

As a leading digital marketing ad agency, we ensure your brand stands out at the right place and the right time, driving engagement and conversions during a prospect’s buying journey. Our digital marketing ad agency specializes in customized strategies that boost your online presence and generate tangible results.

Why work with us?

Our digital marketing agency excels in creating impactful digital advertising campaigns that deliver measurable results. With a deep understanding of various industries and a data-driven approach, we craft customized digital marketing campaigns that align with your business goals and buyer personas. Our experienced team ensures your ads reach the right audience, maximizing ROI. Trust our advertising company to elevate your brand with precision-targeted campaigns and comprehensive advertising services.
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Understanding the Sales Funnel & Connecting Advertising Campaigns

The digital marketing sales funnel is a representation of the customer journey that potential buyers go through, starting from discovering your brand to making a purchase. A well-crafted digital marketing strategy takes into account each stage of the sales funnel and tailors specific tactics to effectively engage with prospects at every step. The funnel encompasses three key stages in the sales process:

1. Awareness: This awareness stage is when potential customers first become aware of your brand or product. It’s important to capture the attention of these cold audiences and introduce them to your offerings.

Mapping Ad Campaigns to Awareness Stage

Brand Awareness Campaigns

Introduce your brand to cold audiences with targeted display and social media ads. Perfect for promoting events and special offers. Our ad company designs campaigns that highlight your unique selling points and foster brand loyalty along the buyer journeys.

2. Consideration: Prospects in this stage are evaluating your offerings and comparing them with competitors. It’s crucial to highlight the unique value proposition of your product or service to keep them engaged and interested.

Mapping Ad Campaigns to Consideration Stage

Consideration Stage – Remarketing Strategies

Re-engage potential customers who have interacted with your brand. Utilize Google and social media remarketing to help nurture prospective customers by providing valuable information about your products or services and to convert warm leads. Our digital marketing ad agency employs advanced techniques to keep your brand top-of-mind.

3. Conversion: This is the final, conversion stage of the funnel where prospects make the decision to purchase your product or service. This is the ultimate goal of the sales funnel, and it’s important to provide a seamless and frictionless experience to encourage conversion.

Mapping Ad Campaigns to Conversion Stage

Conversion-Focused Ads

Introduce your brand to cold audiences with targeted display and social media ads. Perfect for promoting events and special offers. Our ad company designs campaigns that highlight your unique selling points and foster brand loyalty along the buyer journeys.

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WHAT WE DO  |  OUR PROCESS  |  PRICING  |  FAQ  |  START A PROJECT

— WHAT WE DO

Our Digital Advertising Services

Paid Search Advertising

Appear at the top of search results with targeted PPC campaigns. Drive high-quality leads to your business through effective pay-per-click advertising and Google PPC ads. Our search engine marketing strategies are designed to maximize visibility and conversions.

Learn More About Google Advertising >

Social Media Advertising

Engage with your audience on platforms they frequent. Boost brand awareness and increase sales with compelling social media ads. Our Meta paid advertising, LinkedIn advertising, and other social media advertising services ensure your message resonates with your target audience.

Learn More About Social Media Advertising >

Google Display Advertising

Leverage the power of Google ads to reach your audience across multiple channels. Enhance visibility and drive traffic with display ads. Our advertising agency creates visually appealing ads that capture attention and generate interest.

Learn More About Google Advertising >

— HOW IT WORKS

Our Advertising Process

01.

Audience Research & Ad Creation

We delve into understanding your target audience and craft ads that resonate with them. Our ad agency conducts thorough market research to ensure your ads are impactful and effective by providing the user experience your ideal customers are expecting.
02.

Campaign Setup & Publishing

Our team meticulously sets up your campaigns in the different digital channels, optimizing for budget, timing and your business goals before launching them. As an experienced advertising company, we ensure maximum impact by setting up essential tools to measure ad campaign performance via conversion tracking using Google Analytics, Meta pixel, and conversion API.

03.

Management & Reporting

We consistently monitor and optimize your campaigns, providing comprehensive reports to keep you updated on important key metrics and campaign performance aligned with your business objectives. We use tools like Google Analytics, Google Ad Manager, and Meta Ad Manager to track key metrics of the digital marketing funnel like customer acquisition cost and conversion rates.
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— ADVERTISING

Pricing

WSI NEXT GEN MARKETING

Digital Advertising

Starting at $700

FEATURES

Mix of Social Media and Google Campaigns

  • Creation of Ad Sets
  • Re-Use & Modification of Existing Ad Set
  • Setup of Ad Manager & Audience Creation (Facebook or Google)
  • Keyword Research (Google only)
  • Ad Strategy Creation & Campaign Setup
  • Advertising Campaign Management

*Advertising Campaign Budget Not included

Pricing will be customized based on client needs

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— DIG A LITTLE DEEPER

Frequently Asked Questions

What can I advertise?

You can promote a wide range of services or products, from special offers to new product launches. Our advertising company helps identify the best offerings to highlight, ensuring your ads are both relevant and appealing to your target audience. This strategic approach enhances engagement and conversion rates.

Where should I advertise?

We help you choose the best platforms—social media or Google—based on your campaign goals and audience. Social media advertising is ideal for engaging with your audience through interactive content, while Google PPC ads excel in capturing search intent. Our expertise ensures your ads are placed where they will be most effective.

How much should I spend on advertising?

Budgets vary based on goals and audience size. We provide budget estimations to meet your specific objectives. By analyzing your industry and competition, we recommend an optimal budget that balances reach and cost-effectiveness, ensuring maximum ROI for your advertising spend.

What do I need to create an ad?

High-quality photos or videos and clear messaging are essential. Our team helps integrate these elements effectively. We also provide guidance on best practices for ad creation, ensuring your content is visually appealing and resonates with your target audience, thus driving higher engagement and conversions.

How long should my ad campaign run?

Campaign duration depends on your goals and budget. We recommend a minimum of one month to gather sufficient data and optimize performance. Longer campaigns allow for more detailed analysis and iterative improvements, leading to better results and higher return on investment.

What is a Lookalike audience on Meta (Facebook)?

Lookalike audiences are created from existing customer data to find new potential customers with similar behaviors and interests. This method is highly effective for expanding your reach and finding new customers who are likely to be interested in your products or services, based on their similarity to your existing audience.

Can you manage my Facebook ad campaigns?

Yes, our Facebook ad management services include everything from ad creation to monitoring and optimization. We handle all aspects of your campaigns, ensuring your ads are continuously optimized for performance, and provide detailed reports to keep you informed about the results and progress.

Do you offer Google PPC advertising?

Absolutely, our Google PPC ads service is designed to drive high-quality traffic and conversions. We manage all aspects of your PPC campaigns, from keyword research and ad creation to bid management and performance analysis, ensuring your ads achieve the best possible results.

What industries do you specialize in?

We have experience across various industries, ensuring tailored strategies for each client’s unique needs. Whether you’re in retail, professional services, wine, tourism or any other sector, our expertise allows us to create highly effective advertising campaigns that resonate with your specific audience.

How do you measure ad performance?

We use advanced analytics tools to track key performance metrics and provide detailed reports on campaign effectiveness. Metrics such as click-through rates, conversion rates, and return on ad spend help us evaluate the success of your campaigns and make data-driven adjustments to improve performance.

What makes your digital marketing ad agency different?

Our data-driven approach, industry expertise, and commitment to client success set us apart. We tailor our services to each client’s goals and needs, providing personalized strategies and dedicated support to ensure your advertising campaigns achieve the best possible outcomes.

— HEAR FROM OTHERS

Client Testimonials

“Andreas, Georgia, Maria and the rest of the team at WSI are a joy to work with. They are dependable, savvy, and truly understand digital marketing on a deep level. They did a fantastic job redesigning our website and we are thrilled with the results. We cannot recommend them enough!”

“We recently embarked on a mission to replace our outdated website and began the search for the perfect design firm... After interviewing 20 different companies, we made the best business decision by choosing WSI Next Gen Marketing—and we couldn't be more thrilled with the results... They exceeded every expectation and have been a true pleasure to work with—only wonderful things to say about them!”

“Exemplary service in all things digital, profoundly impacting our business with their expertise, creative thinking, and meticulous attention to detail. Their deep understanding of SEO and website development, combined with their friendly and courteous approach, makes them not just a service provider but a relatable partner in navigating the complex digital landscape.

Terri-Buseman realtor logo

“WSI NextGen Marketing helped our agency create new branding and web design for one of our high end real estate clients. Our client loved their new brand and their beautiful website. Our client receives positive feedback about their new website almost every day. The NextGen team was very professional, and paid attention to every little detail in creating the brand material and website. It was a pleasure to work with them."

~ CONTINUE EXPLORING

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