EXECUTE & MEASURE
MEASURE & IMPROVE
LEARNING & GROWING WITH THE RIGHT TEAM
HOW A DIGITAL MARKETING TEAM CAN HELP
Leveraging Web Analytics for Business Growth
This is important. Businesses need insights and data beyond website performance – they need to understand how their marketing strategies and tactics impact the entire customer journey at the various conversions points throughout the sales funnel. In a recent survey, 46 percent of marketers acknowledged that proving the Return on Investment (ROI) of their marketing activities was one of the greatest challenges they faced in the boardroom. How does a business begin to make continuous improvement? Key performance indicators have something to do with it.
Without full-stack analytics you are virtually guaranteed to miss critical insights and opportunities for continuous improvement in marketing performance. Using full-stack digital marketing analytics and key performance indicators provides a powerful set of capabilities that compare cross-platform performance (e.g. social media, website, blogging and email marketing etc.) helping clients determine the true ROI and impact of their marketing activities. This approach also allows us to diagnose deficiencies in marketing channels so we can adjust tactics to better align with the broader marketing strategy and objectives.
Our web analytics solutions offers your business its own all-seeing crystal ball. The online data captured can – and will – help you discover the kind of details that could very well transform your entire marketing strategy. Continuous improvement is easy when you have a team of people who can identify and analyze key performance indicators.
Online metrics let you remove the blinders that often comes with traditional marketing. Through web analytics, you could capture everything about your campaigns, online traffic and even information about your audience, making room for continuous improvement. WSI’s approach to analytics operates on the belief that where your customers go, your analytics should follow. Our solutions will give you a full customer picture across websites, social sites, videos, ads, and even mobile devices.
Improving Sales Using Web Analytics
Website statistics are essential in improving business performance. Often overlooked, your web analytics can provide a wealth of knowledge to enable you to convert more visitors into buyers.
Here are five key methods for understanding and then improving your customer’s buying cycle:
1. Identify Your Best Traffic Sources
One of the first benefits of analyzing your visitors’ online activity is to identify where your website traffic is coming from. If you set up your tracking correctly, you will even know what search phrases and paid ads drive the most conversions.
2. Better Understand Customer Behavior
Reviewing data points such as time spent on your website, device preference, click paths and content popularity will provide greater insight into your customers – leading to a more customized experience for progressing them through their buying cycle.
3. Improve Website Conversion Funnels
Once you have a better understanding of your customer, including how to drive engagement, you can identify the most effective behavioral triggers to direct more website visitors to make a purchase and make continuous improvements.
4. Perfect Landing Page Performance
Using campaign landing pages without reviewing the statistics, means you’re getting less than half the story. Your landing page analytics will not only tell you what traffic source is most effective, it can also indicate the best converting content and call to action your visitors respond to.
5. Making it Personal
An increased awareness of customers’ interests should lead to a more personalized customer experience, especially when coupled with an effective email campaign. The more you can personalize your content, the more targeted – and successful – your marketing messages will be.
Would you like help to improve your marketing using web analytics?