Table of Contents The New Consumer Modality: From Queries to Conversations Online Search Is Becoming Conversational Purchase Behavior—Online and Offline The Sales Funnel and Buyer’s Journey Are Compressing Websites Become Copilot-Ready: From Pages to Assistants...
As AI platforms like ChatGPT, Claude, and Perplexity become more integral to how people search, learn, and make decisions, ensuring accurate brand representation in these tools is more important than ever. That’s why WSI Next Gen Marketing is proud to introduce our...
Table of Contents Why Topical Authority Matters More Than Ever How LLMs Assess Source Credibility and Context The End of Keyword Stuffing and Superficial Pages How to Structure a Cluster-Based Content Strategy Building Deep Topical Hubs and Supporting Clusters...
How AI Will Transform Website User Experience and Business Outcomes by 2030 The traditional website model – static pages connected by navigation menus – faces a fundamental shift. By 2030, successful websites will function more like intelligent assistants...
Generative AI is fundamentally transforming how consumers discover businesses online. AI traffic is growing 165x faster than organic search, with ChatGPT leading at 79% market share and conversion rates rapidly improving from 43% below average to just 9% below. While...
Do you remember the last time you pinched, zoomed, or squinted at a website on your phone? If you do, it’s probably because your memory of the experience wasn’t great. In a world where our smartphones are in our hands more often than not, there’s no room for websites...
