SOCIAL MEDIA ADVERTISING
Reach people on the most commonly used social networks.
LEVERAGE THE POWER OF SOCIAL
From brand awareness to boosting sales, social media ads have endless possibilities.
Social media targeting describes a very popular and effective form of online advertising on social media networks like Facebook and Instagram. With social media advertising, we can understand users’ demographic, behavioral, and socio-psychographic (interests, habits, attitudes, emotions, preferences) information and target their ads appropriately to the selected target group. And finding the right social media or facebook advertising agency can help you go far.
It’s all about the funnel.
Successful social media advertising campaigns follow the buyer’s journey through a funnel. The goal is to carry users through the awareness and into buying.
Brand Awareness Campaigns
These campaigns target users who resemble existing customers. Lookalike Audiences in Facebook use existing list of customers or existing website visitors to create (as the term implies) a “lookalike audience.” The goal here is to raise brand awareness and get your name out there. Use interesting and helpful content, such as blogs, to capture attention and use “Learn More” as call-to-action.
Interested Audiences
These campaigns target interested or warm audiences such as social media followers/engagers and website visitors (from the last 180 days). This is a great audience to use for special events and virtual events as they are more familiar with the brand. While not everyone in this audience is ready to buy, using special offers can help reel them in.
Ready to Buy
This is the final piece of the funnel and where hopefully your users have ended up after experiencing the above ads. These campaigns target social media followers and recent website visitors (last 30 days). This is also where browse/cart abandonment ads come in. You can target those who browsed or added to cart, but did not complete purchase. The ROI here can be significant. Use call-to-actions like “Book Now,” “Buy Now,” or “Shop.”
PRICING
SOCIAL MEDIA ADVERTISING
12 month ongoing campaign service: all ad creation, setup, and management services included
Social Ad Starter
up to 4 running campaignsServices
- Setup Facebook Ad Manager & Audience Creation
- Ad Strategy Creation & Campaign Setup
- Creation of Animated Ad Set
- Re-Use & Modification of Existing Ad Set
- Advertising Campaign Management
*Advertising Campaign Budget Not included
Social Ad Value
up to 6 running campaignsServices
- Setup Facebook Ad Manager & Audience Creation
- Ad Strategy Creation & Campaign Setup
- Creation of Animated Ad Set
- Re-Use & Modification of Existing Ad Set
- Advertising Campaign Management
*Advertising Campaign Budget Not included
Social Ad Leader
up to 8 running campaignsServices
- Setup Facebook Ad Manager & Audience Creation
- Ad Strategy Creation & Campaign Setup
- Creation of Animated Ad Set
- Re-Use & Modification of Existing Ad Set
- Advertising Campaign Management
*Advertising Campaign Budget Not included
For variations or individual advertising campaigns, please contact us.
Did You Know?
%
of Facebook Ad revenue comes from mobile users
%
Ad impression increased by 37% while Facebook Ad prices decreased by 6% in 2019
%
of U.S. social referral share to ecommerce sites comes from Facebook
$1.72
is the average cost-per-click for a Facebook Ad
