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Keep up with what’s happening in the world of digital marketing.
Building Trust and Brand Loyalty with Social Media
The goal of any social media manager is to elicit positive, unsolicited commentary and even photographs from happy customers.
Core Web Vitals – Why is this important?
Companies with a web presence want to know how effective their online material is at attracting prospective clients. Statistics drawn from search...
Social Media Ads Along the Sales Funnel
Social Media Ads Along the Sales FunnelThere’s a misconception when it comes to creating an online presence: “If you build it, they will come.” They...
Content marketing/marketing messages along the sales funnel
A sales or marketing funnel is a conceptual model for strategies to approach a wider audience, attract a segment, then provide material that entices...
Why hackers hack websites
No matter how insignificant or protected a business owner or private individual may feel their online information may be, all should be aware that...
Reducing Online Marketing Ad Spend with SEO
Reducing Online Marketing Ad Spend with SEOWhat if I told you, you could save your company money on online advertising, reduce your monthly ad spend...
How a Custom Website Tells Your Story Best
How a Custom Website Tells Your Story BestYour website is your storefront. And, as with a storefront display window, you must incorporate...
E-Commerce Conversion Rate Optimization Tips
E-Commerce Conversion Rate Optimization TipsTowards the end of 2019 and into the beginning of 2020, e-commerce experienced 10 years’ growth in 3...
5 Seconds, 3 Questions, & the Fish Memory Myth: A Website Guide
5 Seconds, 3 Questions, & the Fish Memory Myth: A Website GuideEver heard the myth that fish have three-second memories? Well, scientists found that...
Why focusing on long-tail keywords is so important
Long-tail keywords? What’s that?Keywords are defined as combinations of words used in conjunction with digital marketing search engines intended to...
7 S’s to Creating a Social Media Tribe
7 S's to Creating a Social Media TribeCreating a social media culture and fostering a community around your product and service is the key driver...
How to engage your audience on Social Media
How to Engage Your Audience on Social Media2021, how we longed for your presence. Every year is a learning opportunity and the highs and very...
5 Tips to Creating a Strong SEO Strategy
5 Tips for Creating a Strong SEO StrategyIf you’ve zigged and zagged in the dot com world for long enough, you’ve likely heard of Search Engine...
2021 Website Design Trends
2021 Website Design TrendsDespite all the challenging moments, awkward Zoom calls, and dry skin from the endless stream of hand sanitizer, we got...
Reach and Convert New Online Buyers this Holiday Season
Reach & Convert New Online Buyers this Holiday SeasonSavvy shoppers will seek to skip the lines and stay away from their favorite stores and...
7 Steps to a Very Merry Holiday Campaign
7 Steps to a Very Merry Holiday CampaignTis’ the season for joy, glistening lights, and hot coco (or gluhwein here at WSI). As the holidays...
Don’t Spook Away Customers: Tips to Optimize Your eCommerce Website
Don’t Spook Away Customers: Tips to Optimize Your eCommerce Website!October is here and the highly anticipated Halloween is looking very different...
WSI Lifestyle Photography
WSI Lifestyle PhotographyModern day marketing means leveraging new and innovative ways to appeal to and activate new audience members. The good news...