With the rapid rise in internet and social media access, it’s logical to wonder if email remains relevant. So, is it? Absolutely! According to Statista, the number of emails used for communication worldwide has shot up since 2017. For instance, 2021 saw about 319.6 billion emails globally, and by 2025, researchers estimate that people will send and receive around 376.4 billion emails daily.

What Exactly Is Email Marketing?

If you are trying to grow your business, email marketing is an excellent tool for you. As a first step, you must create a good email list, i.e., one that can result in conversions after the nurturing process. A good email list relies on several factors, including the right target audience. Once you get the audience right, email marketing campaigns become a much more straightforward, cost-effective, and efficient way to increase brand engagement and sales.

For one, an email marketing service is a great broadcasting tool if your company is set to release a new product or wishes to hold a special sale. Moreover, it is an excellent educational tool and a way to increase your mailing list. Once you have a wider audience, this means, increasing the number of potential leads for your sales funnel.

Is Email Marketing Still Relevant in 2022?

Email marketing has continuously proven to be a reliable communication tool with a simple button click. Remember, you don’t always have to bring awareness about a product to utilize this tool. Instead, use it to keep your customers and other recipients engaged. Success stories and customer testimonials are especially helpful in maintaining the existing relationship. And thanks to marketing automation technology, you can use email drip campaigns. Also, keeping in mind the importance of building a positive brand, email marketing helps to create a positive lasting impression.

Benefits of Email Marketing to Your Bottom-Line

Fortunately for you and other businesses, email marketing continues to be one of the most affordable marketing strategies. With the correct email marketing service, your marketing team can make the most of email newsletters, landing pages, and other marketing automation tools to ensure your email list receives real-time information.

What Does the Future of Email Marketing Look Like?

Based on the predictions made earlier in this post, there’s no doubt that email marketing will remain relevant in 2022 and will continue to do so in future years. As a business, it is only wise that your email marketing campaigns stand out from the crowd to grab customers’ attention, whose span decreases by the year.

In the future, experts predict an increase in email marketing automation. Artificial intelligence will play a significant role in improving email planning. Personalization will continue to be a top priority for any email marketing strategy. Your customers want to feel like you are meeting their individual needs. Therefore, any email that appears too salesy will likely make them consider it spam.

Interactive emails will become more common, with elements like video content and marketing materials becoming gateways to your company’s services. Storytelling will also become a popular feature of email marketing. This strategy, also known as ‘storyselling,’ is another shift aimed at grabbing users’ attention and building a loyal and engaged customer base.

And with the recent introduction of the General Data Protection Regulation (GDPR) and other regulations worldwide, data privacy will drive email marketing but also require your business to maintain a healthy email list with people on your email list that willingly chose to receive your email marketing content.

So, Does Email Marketing Have a Place in Today’s Business World?

Unlike other marketing trends, email marketing is here to stay. So, if you have been reluctant to make the most of email marketing, now is the best time to make capital out of it for increased conversions.