
Discover Next Gen Digital Marketing at this Year’s Digital Summit
DIGITAL MARKETING SUMMIT NAPA
April 10, 2019 | Full-Day Event
Silverado Resort & Spa, our Platinum Event Sponsor
Register and join us to learn from industry leaders, including Google, PromoRepublic, BirdEye & SiteTuners, on digital marketing trends and lead generation for your business. The full day event includes expert keynote speakers, roundtable small group discussions, panel discussion, lunch, and a wine reception.
Digital Marketing in the Age of Assistance
Stars to Grow Your Business | Online Reviews
How to Win New Business on Social
The Seven Deadly Sins of Landing Page Design





KARIS FISHER
Strategic Partner Manager, Channel Sales, Google Marketing Solutions
Karis oversees Google’s strategic relationships with Canadian Premier Google Partners. With a background in business and digital strategy, Karis has worked in digital marketing for 7 years, both in North America and LATAM, with clients across Travel, Gaming and SMB verticals. Karis strives to take a customer-centric approach to solve business problems through designing meaningful experiences for end users.
Karis holds an MBA from the University of Toronto and is based in Toronto.

FREDERIK HERMANN
BirdEye
Sr. Director Product Marketing BirdEye
Frederik is a senior marketing executive with a focus on product marketing, user acquisition and growth at BirdEye, an all-in-one SaaS platform that encompasses reviews, social, surveys, listings, webchat, ticketing, insights, and competitive benchmarking.
Frederik graduated from the Karlsruhe Institute of Technology (KIT) in computer science and business administration and led the international marketing efforts of smartwatch maker Huami (NYSE: HMI), Jajah (acquired by Telefonica), Jawbone, Talenthouse and others prior to joining BirdEye.

RAAKKEL SIMS
PromoRepublic
Chief Customer Success Officer at PromoRepublic
Raakkel’s job is to ensure that all partners of PromoRepublic are successful and become experts on all things Social Media Marketing. She has been with PromoRepublic since they started as a content powerhouse and seen them grow into a top tier Agency Collaboration Platform.
Prior to PromoRepublic Raakkel, spent years in SaaS companies in New York and DC and also had a brief stint working for the Federal Government. This eclectic background has given Raakkel a unique experience into how Social Media affects different types of businesses and learned best practices along the way.

MARTY GREIF
SiteTuners
Executive Vice President
Martin is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.
In addition to running SiteTuners’ day-to-day operations, Martin also represents SiteTuners by speaking at industry events worldwide.

Digital Marketing in the Age of Assistance

KARIS FISHER
Strategic Partner Manager, Channel Sales, Google Marketing Solutions
Karis oversees Google’s strategic relationships with Canadian Premier Google Partners. With a background in business and digital strategy, Karis has worked in digital marketing for 7 years, both in North America and LATAM, with clients across Travel, Gaming and SMB verticals. Karis strives to take a customer-centric approach to solve business problems through designing meaningful experiences for end users.
Karis holds an MBA from the University of Toronto and is based in Toronto.

Stars to Grow Your Business | Online Reviews

FREDERIK HERMANN
BirdEye
Sr. Director Product Marketing BirdEye
Frederik is a senior marketing executive with a focus on product marketing, user acquisition and growth at BirdEye, an all-in-one SaaS platform that encompasses reviews, social, surveys, listings, webchat, ticketing, insights, and competitive benchmarking.
Frederik graduated from the Karlsruhe Institute of Technology (KIT) in computer science and business administration and led the international marketing efforts of smartwatch maker Huami (NYSE: HMI), Jajah (acquired by Telefonica), Jawbone, Talenthouse and others prior to joining BirdEye.

How to Win New Business on Social

RAAKKEL SIMS
PromoRepublic
Chief Customer Success Officer at PromoRepublic
Raakkel’s job is to ensure that all partners of PromoRepublic are successful and become experts on all things Social Media Marketing. She has been with PromoRepublic since they started as a content powerhouse and seen them grow into a top tier Agency Collaboration Platform.
Prior to PromoRepublic Raakkel, spent years in SaaS companies in New York and DC and also had a brief stint working for the Federal Government. This eclectic background has given Raakkel a unique experience into how Social Media affects different types of businesses and learned best practices along the way.

The Seven Deadly Sins of Landing Page Design

MARTY GREIF
SiteTuners
Executive Vice President
Martin is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.
In addition to running SiteTuners’ day-to-day operations, Martin also represents SiteTuners by speaking at industry events worldwide.

Event Host

ANDREAS MUELLER-SCHUBERT
WSI Napa
Founder & Co-owner, CPO, TCO
Andreas is passionate for Internet driven innovations and has held senior management positions in the Internet and media industries for the last 20 years. He is deeply experienced in sales/marketing, project management and business operations.
As general manager at Microsoft and Siemens he managed multi $100M global businesses, executed several acquisitions and drove innovative solutions in the field of VoIP or IPTV to global market leadership.

Harnessing Digital

KAMRAN MALIK
WSI Corporate
Franchise Business Manager WSI
Kamran is a business & marketing strategist. He has mentored/coached 500+ entrepreneurs spanning 60 cities, 18 countries and 5 continents around the world over his career.
The ultimate goal of Kamran’s work is to have his clients reap the rewards of entrepreneurship by owning a business of their dreams and on their terms.


Event Host

ANDREAS MUELLER-SCHUBERT
WSI Napa
Founder & Co-owner, CPO, TCO
Andreas is passionate for Internet driven innovations and has held senior management positions in the Internet and media industries for the last 20 years. He is deeply experienced in sales/marketing, project management and business operations.
As general manager at Microsoft and Siemens he managed multi $100M global businesses, executed several acquisitions and drove innovative solutions in the field of VoIP or IPTV to global market leadership.
Harnessing Digital

KAMRAN MALIK
WSI Corporate
Franchise Business Manager WSI
Kamran is a business & marketing strategist. He has mentored/coached 500+ entrepreneurs spanning 60 cities, 18 countries and 5 continents around the world over his career.
The ultimate goal of Kamran’s work is to have his clients reap the rewards of entrepreneurship by owning a business of their dreams and on their terms.
AGENDA ANNOUNCEMENT
Registration – Starts at 8:30
Event Kick-Off – 9:00
Presentations 9:00 – 12:00
Harnessing Digital | WSI
Digital Marketing in the Age of Assistance | Google
Stars to Grow Your Business – Online Reviews | BirdEye
Lunch Break – Noon
Presentations 1:00 – 3:00
How to Win New Business on Social Media | PromoRepublic
The Seven Deadly Sins of Landing Page Design | SiteTuners
Roundtable Session 3:00 – 4:30
• Table 1: Top Trends that will Change the Digital Landscape and Your Business
• Table 2: Online Lead Generation Tactics
• Table 3: Shine with Stars – How to Manage Online Reviews Successfully
• Table 4: Website & Landing Page Design That Converts
• Table 5: Building Relationships & Trust with Social Media
• Table 6: Importance of Search during the Buyer’s Journey
Panel Discussion & Event Conclusion 4:30
Wine Reception Starts at 5:00
Online Reputation
Buyer's Journey
Conversion Optimization
Social Media
AGENDA OVERVIEW
Expert Presentations
- “Trends for 2019” WSI
- “Buyer’s Journey & Search Intent” Google
- “The Seven Deadly Sins of Landing Page Design” SiteTuners
- “Why Stars Matter: A Dive into Your Reputation”
- “Building Relationships & Trust with Social Media”
Catered Lunch
Provided by Silverado Resort & Spa
Roundtable Sessions
2 sessions, 35 minutes each. Directly engage with speakers and industry experts during these small group sessions.
Roundtable Feedback & Panel Discussion
Featuring keynote speakers
Wine Reception
On the Outside Terrace by local wineries
More info coming soon, stay tuned!
Register today! Tickets are limited!
Early Bird $159 – save $40 (Sold Out)
Regular $199
Door $249
Become a Sponsor:
The Napa 2019 Digital Summit offers sponsorship opportunities to showcase your brand.
Please contact Travis Stanley, President and CEO Napa Chamber of Commerce: 707-254-1146 or via email: travis@napachamber.com
NAPA MARKETING EVENT OF THE YEAR
This is Napa’s marketing event of the year geared toward local business. Each speaker at this marketing conference will be focused on bringing next gen marketing trends but with Napa Valley centric topics. Marketing events come and go through the Valley but rarely cover topics directly related to our local businesses both inside and outside of the wine industry.
WSI Next Gen Marketing in collaboration with Napa Chamber of Commerce wanted to ensure this years Digital Summit marketing event brings together top industry leaders on topics of buyers journey, social media, reputation management and webpage optimization for conversion. They believe that our local businesses can apply topics learned at this year’s marketing event right to their businesses whether they are a transporation company, professional service company, a florist, or any type of business.
Digtal Summit Napa 2019 is a full-day marketing event including marketing industry presentations and panel discussions. In order to ensure our local businesses get their marketing questions answered, this year’s marketing event features roundtable discussions which fosters the small group setting to really get tailored marketing advice right on the spot from marketing industry leaders.
Of course a Napa marketing event wouldn’t be complete without food and wine so we have added a catered lunch and a beautiful setting brought to you by Silverado Resort & Spa. Plus a bonus wine reception where you can network with fellow marketing professionals and get your last minute questions answered by our speaker line-up.
Register today as early bird tickets are selling fast. Don’t miss Digital Summit Napa 2019!
See you there!