DIGITAL ADVERTISING
Reach your target audience in the right place, at the right time.
Reaching the Target Audience
Who do you want to reach? Research and dive into keyword use, preferred websites, blogs and social media channels, outside interests, demographics including age, gender, location, income.
Advertising on the Right Outlets
Campaign Tracking
Online ads backed by a data-gathering system capable of tracking where the leads are coming from & how many of them convert. You can track every ad and every customer response.
Utilizing Split (A/B) Testing
Randomly display one of two different ads to each visitor. Gauge which approach & messaging is most effective. Track the response rates to each competing ad & learn which customers prefer.
Make Your message heard
A Well-Managed Digital Advertising Campaign to Generate Leads
WSI can help you find your best options, identifying key markets and investing in scientifically-backed advertising methods. With so many potential outlets and methods of generating online leads, how does a company know which ones to embrace?
OUR PROCESS
A Complete Set of Advertising Services
A successful ad campaign looks at the bigger picture – what is the ultimate goal? Increased online sales? More phone calls? Visits to your establishment? What is a conversion for you? We then study your audience and decide the best place, time, and way to reach them. Is the best option through social media advertising, google ads, or both? Our ad agency can help you develop a method that will ensure increased lead generation.
Audience Research
Digital Ad Creation
Campaign Setup
Campaign Management
Report
FIND THE RIGHT PLATFORM
Types of Digital Advertising
Paid Search Advertising or Pay-per-Click Advertising (PPC)
We can directly address those who are searching for your services and products and instantly connect them to your business. Knowing the purpose behind someone searching the internet (search intent) creates an opportunity to present information needed to persuade a decision. An example would be if someone types the phrase in a search engine, “kitchen remodel company”, we would have a good idea what their intent and content expectations are.
Pay-per-Click or Paid Search Advertising is without a doubt the fastest route for getting your website to a search engine’s first page, like Google. For example, by using AdWords from Google, PPC can put you on the fast track to higher rankings, more clicks, and increased conversions at a fixed rate. You will only pay for the visitors who click on your paid search ad and land on your site. Paid Search Advertising can also highlight your whole digital strategy around competitor analysis, SEO and branding.
Paid Search Advertising allows granular control over marketing performance by giving companies the choice to turn lead generation (or sales) on or off. This is important with time-sensitive offers like restaurant or event promotions.
This becomes increasingly important when you provide time-sensitive offers like event promotion or restaurant promotions. Thanks to advances in marketing technology, our advertising agency now has the ability to target your customers on multiple dimensions from time, device and location to previous search behavior. Paid Search Advertising provides you access instantly to your ideal customers.
Enjoy the video with “7 Key Elements for Pay Per Click Advertising Success”
Display Advertising and Remarketing are Your Secret Weapons
With both advertising tactics you can now simply and deliberately position valuable banner advertising among your customer’s sales journey. Smart Display and Remarketing Advertising impacts consumers decisions and behaviors.
The objective of display and remarketing is both brand awareness and keeping your brand top of mind. A brand name, logo and even brand colors, can make big promotional impacts. With display digital advertising on leading websites and social media sites, you can reach thousands or millions of people in a few days or weeks.
Re-marketing on the other hand, works well for longer buying cycles. This technology allows you to ensure your ad is getting viewed by prospects who have already shown interest in your business, keeping your brand top of mind, and giving them the last nudge they need to make a buying decision. With an experienced advertising agency, you can target audiences that need that extra push to convert.
Remarketing, however, is a great option for working longer buying cycles. You can ensure your ad is viewed by potential customers who have shown interest in your business already, maintaining your brand at front of their minds and giving them the final nudge needed to buy.
Our display advertising and remarketing solutions emphasize the ability of meta-messaging, which generates devoted followers, as well as new customers. Online advertising like display ads present you with the chance to track potential customers who have shown interest in your products/services already!
Demand Side Platforms (DSPs) are the platforms used by Advertisers to set their campaigns and buy ads.
Demand Side Platforms (DSPs) have transformed how our advertising agency leverages the Real-Time Bidding (RTB) for display advertising. We now can successfully access customers on any platform, effectively and cost-efficiently, and trail them around the internet. We can direct them with the right messaging based on real-time standards, from using where they are (geo-targeting), their search history and the device they’re using (e.g. mobile, tablet).
DSPs bring a fresh approach to cross channel analytics never before seen, offering companies the ability to monitor performance and attain their business goals. Using our WSI DSP to handle your display advertising will scale your marketing activities and produce increasing results throughout the internet. Having an ad agency on your side can lead to endless growth potential.
Social Network Advertising
Also social media targeting, describes a very popular and effective forms of online advertising on social media networks like Facebook, Instagram and other networks. With social media advertising, we can understand the users’ demographic, behavioral and socio-psychographic (interests, habits, attitudes, emotions, and preferences) information and target their ads appropriately to the selected target group. And finding the right social media or facebook advertising agency can help you go far.
7 Steps to Achieve Better Performing Social Media Advertising Results
- Define the goal of your Social Media advertising strategy
- Select the right social media channels to reach your audiences
- Finding the right audience on the selected social channels
- Creation of engaging ads and right mix with organic content
- Define the funnel for users arriving from your ads
- Continuously optimize your social bidding strategy
- Test, test, test – refresh and test everything
