Conversion Rate Optimization Strategies
Conversion rate optimization (CRO) enables you to extract more value from the website visitors you already have. A good CRO strategy is the key to increasing leads and converting visitors to paying customers. What’s the point of high web traffic if none of those...
Back to Basics: Conversion Rate Optimization
Conversion rate optimization (CRO) is important for any business online. It’s the practice of optimizing your website to convert website visitors into qualified leads. In digital marketing, driving traffic to your website is only part of the marketing equation. You...
“Show me your colors & I’ll tell you who you are” – Selecting the Right Website Colors to Connect with Your Target Audience
Color choice is a crucial component of web design that many businesses overlook. It helps define your brand, convey the right emotions, and illustrate the hierarchy of page elements. A website with a thoughtful color selection and balance can also be a powerful asset...
New Year, New Website? The Importance of a Website Update in 2022 for Your Business
As 2022 kicks in, new business goals dominate the forefront of your resolutions. Now is a great time to take a fresh look at your website design. Your website is at the core of your digital marketing presence. Hiring a web design company to undertake essential website...