Mar 17, 2021 | Advertising, Blog, Search
Long-tail keywords? What’s that? Keywords are defined as combinations of words used in conjunction with digital marketing search engines intended to match your content and products with the terms prospective consumers may be searching. High-quality, relevant keyword...
Feb 23, 2021 | Digital Marketing Trends, Search
5 Tips for Creating a Strong SEO Strategy If you’ve zigged and zagged in the dot com world for long enough, you’ve likely heard of Search Engine Optimization. Maybe you’re the company’s marketing buff and you’ve just been tasked with understanding how to turn your...
Nov 20, 2020 | Advertising, Digital Marketing Trends, Search, Site
Reach & Convert New Online Buyers this Holiday Season Savvy shoppers will seek to skip the lines and stay away from their favorite stores and malls, in an effort to socially distance this holiday season. For our wine country businesses, this means companies big...
Apr 27, 2020 | Advertising, Digital Marketing Trends, Search, Site
Mercadotecnia a la Comunidad Habla Hispana ¿Sabía usted, que el 28% de californianos hablan español en casa? ¿Y que 13% de la demográfica de los estados unidos hablan español como su primera lengua? Esto nos plantea una pregunta importante: ¿Su negocio olvida este...
Apr 27, 2020 | Advertising, Digital Marketing Trends, Search, Site
Marketing to the Spanish-Speaking Community Did you know that 28% of Californians speak Spanish at home? And that 13% of the U.S. population speaks Spanish as a first language? This raises an important question: is your business neglecting this important group? Since...
Feb 26, 2020 | Digital Marketing Trends, Search
All’s Fair in Love and SEO If you know anything about SEO, then you know it’s more of a battleground than a neutral zone. Businesses compete tooth and nail to reach position number one on search engine result pages. They use tactics driven by data as well as simple...