May 13, 2021 | Blog, Digital Marketing Trends, Site
Conversion Optimization Means Business Visitors’ first impressions when opening your website or landing page play a prominent role in how they will respond to your message. Will prospective clients remain on your page to learn more, or will they quickly move on to...
Apr 19, 2021 | Advertising, Digital Marketing Trends
Social Media Ads Along the Sales Funnel There’s a misconception when it comes to creating an online presence: “If you build it, they will come.” They certainly will not. The same rings true for social media advertising. Creating a beautiful ad and launching it on...
Apr 14, 2021 | Digital Marketing Trends
A sales or marketing funnel is a conceptual model for strategies to approach a wider audience, attract a segment, then provide material that entices a remaining portion to make a purchase. As prospective buyers pass deeper into the “funnel,” content marketing...
Mar 26, 2021 | Digital Marketing Trends, Site
How a Custom Website Tells Your Story Best Your website is your storefront. And, as with a storefront display window, you must incorporate attention-grabbing elements to draw, then hold, every passerby’s attention. Recall the elaborate department store Christmas...
Mar 26, 2021 | Digital Marketing Trends, Site
E-Commerce Conversion Rate Optimization Tips Towards the end of 2019 and into the beginning of 2020, e-commerce experienced 10 years’ growth in 3 months (McKinsey). Enter COVID-19 and the result was 150 million new online shoppers (eMarketer). This makes the digital...
Mar 19, 2021 | Digital Marketing Trends, Site
5 Seconds, 3 Questions, & the Fish Memory Myth: A Website Guide Ever heard the myth that fish have three-second memories? Well, scientists found that fish memories can last up to five months. Earth-shattering. Ever heard the idea that fish have short attention...
