Balloons Above the Valley Partners with WSI to Grow Online Flight Bookings
Balloons Above the Valley, based in Napa California, has partnered with WSI to design and develop a new, engaging website with the goal to attract more online visitors and drive more online bookings for their hot air balloon flights. The company began flying above the Napa Valley in 1975 when there were only a few vineyards and is now famous for providing flights in the largest hot air balloons in North America. Balloons Above the valley is offering a wide range of flight options:
- balloon flights,
- balloon flight plus champagne brunch at the Michelin awarded C Casa,
- balloon flight plus champagne brunch plus wine tour, and a
- 2-day balloon ride plus wine tour package from San Francisco.
In addition, private or group packages are available for company outings, bridal parties, families and friends. To surprise someone special, gift-certificates are offered year-round, very often at special, discounted prices around the holidays.
The new, mobile responsive website was launched in February of 2018. Built on the WordPress platform, the site was designed to create excitement with website visitors and to make it easy to book the different balloon flight packages with just a few clicks online. The website is SEO optimized, and as part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress, Blogger, Weebly and Tumblr. The content is also being posted on the new website’s blog and on the company’s social media sites, like Facebook, Instagram and Twitter.
The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize online lead generation and bookings. Key metrics that will be measured include rankings, links, organic visits and online bookings for the different fight options.